面向用户端配送的国内同城快递商业模式创新研究

发布时间：2018-04-01 06:00

本文选题：同城快递　切入点：配送服务　出处：《东南大学》2015年硕士论文

【摘要】：同城快递是中国各大快递业务的核心业务之一,是快递产业中利润回报较高的信息和实物传递方式。随着电商市场网购热潮的不断上涨,以及020模式的不断推广,同城快递需求量急速上升,市场需求和潜力十分旺盛,充满了机遇和挑战。而目前快递企业在建物流系统时,只关注物流的整体配送体系建设,很少关注面向用户端的最后一公里的配送。在快递行业,面向用户端的最后一公里的配送服务质量很大程度上决定了消费者对物流的服务评价,但受目前环境的约束,同城快递的快件配送比较多,频率比较高,使得同城快递的最后一公里配送最难,压力也最大。在这样的背景下,创新模式,提升快递末端服务投递水平对我国快递业,特别是同城快递业务的发展无疑具有重要的意义。本文首先对快递行业及商业模式的相关理论研究进行了概括,为全文论述奠定理论基础。接着在第三章总结了同城快递在中国的发展历程并探讨配送服务发展的制约因素及国外同城快递业务的商业模式；第四章重点对快递服务市场用户端进行了需求与价值的构成分析,并由此在第五章提出同城快递商业模式创新路径,并以国内X快递公司智能包裹柜商业模式运行进行了案例分析。
[Abstract]:City Express is one of the core business China major express delivery business, profit is higher in the courier industry return information and physical delivery. With the rising electricity market online shopping boom, and continue to promote the 020 mode, city express demand increased rapidly, the market demand and the potential is very strong, full of opportunities and challenges. The express company in the construction of logistics system, only focus on the overall construction of logistics distribution system, little attention to user oriented end of the last mile distribution. In the courier industry, user oriented end of the last mile distribution service quality largely determines the consumer's evaluation of logistics service, but the current environmental constraints. City express delivery more, relatively high frequency, which express the last mile distribution is the most difficult, the pressure is also the largest. In this context, innovation model, To enhance the delivery end of service delivery level of China's express industry, especially it has important implications for the development of city courier business. Firstly, the courier industry and business model related theory research are summarized, which lays the theoretical foundation for the whole article. The third chapter summarizes the development process of city express in China and explore the constraints distribution factors service development and foreign city courier business model; the fourth chapter focuses on the express service market end user demand and value are analyzed, and puts forward the city express business model innovation path in the fifth chapter, and the operation of intelligent package business mode of domestic express company X as the case study.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.2

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