“三新”视角的“新零售”内涵、支撑理论与发展趋势

发布时间：2018-04-01 21:24

  本文选题：“新零售”　切入点：消费者购物价值　出处：《中国流通经济》2017年09期

【摘要】：基于消费者购物价值("新价值")、商业生态圈协同("新协同")、"互联网+"动态新技术("新技术")的"三新"视角分析"新零售"现象与实践发现,在现代信息科技发展的大背景下,传统零售或电商通过增加物流、生产等价值创造环节或要素,通过运用大数据、人工智能等先进"互联网+"技术,实现协同与融合,甚至促进零售生态圈形成,最终产生了一种可为消费者创造更多购物价值的零售新模式。而未来"新零售"的发展,从"新价值"视角看,将从多方面入手为消费者创造更多功能性购物价值、更多享乐性购物价值以及更多社会性购物价值;从"新协同"视角看,将致力于完善而健康的零售生态圈的构建、管理与协同,进而在服务和利用好顾客战略性资源基础上,推动零售生态圈向更高层次演化;从"新技术"视角看,将朝着更新、更奇的方向发展,真正实现各种实物商品、服务商品、体验活动融为一体的目标。
[Abstract]:This paper analyzes the phenomenon and practice of "new retail" from the perspective of "new value" ("new value"), "new cooperation" ("new cooperation") and "Internet" dynamic new technology ("new technology"). In the context of the development of modern information technology, traditional retail or e-commerce enterprises can achieve synergy and integration by increasing value creation links or elements such as logistics and production, and by using advanced "Internet" technologies such as big data and artificial intelligence. Even to promote the formation of the retail ecosystem, a new retail model that can create more shopping value for consumers has finally emerged. In the future, the development of "new retail" can be seen from the perspective of "new value". It will create more functional shopping value, more hedonic shopping value and more social shopping value for consumers from many aspects. From the perspective of "new synergy", it will devote itself to the construction of a perfect and healthy retail ecosystem. Management and collaboration, on the basis of serving and making good use of customers' strategic resources, will promote the evolution of the retail ecosphere to a higher level; from the perspective of "new technology", it will develop in the direction of renewal and strangeness, and truly realize all kinds of physical goods. Service goods, experience activities as one of the goals.
【作者单位】： 福州大学经济与管理学院;
【分类号】：F724.2
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本文编号：1697371