LHWZ公司发展战略研究

发布时间：2018-04-03 14:45

本文选题：发展战略　切入点：第三方物流　出处：《大连理工大学》2015年硕士论文

【摘要】：本文对LHWZ公司的发展战略问题进行了深入研究,重点探讨了LHWZ公司如何实现向第三方物流公司转变,并找出适合其发展的战略,借此完成公司的目标任务。本文从五个方面进行阐述。第一部分介绍了研究背景、意义、内容、方法和理论依据。第二部分使用了PEST模型、五力模型分析法对公司外部环境作了深入分析,得出了该公司面临的机遇和威胁。第三部分分析了公司内部的具有的优势和劣势。第四部分运用SWOT分析法对该公司的内外部环境进行了综合分析,得到了公司战略目标和实施方案。第五部分详述了公司的战略保障措施,最后得出了战略结论。本文从企业战略管理的角度出发,制定出符合公司现状和发展要求的密集型发展战略,并提出相应的战略实施措施,为公司找准市场定位、优化资源配置、明确核心业务、建立竞争优势提供具有参考价值的指导和建议。
[Abstract]:In this paper, the development strategy of LHWZ Company is deeply studied, and how to realize the transformation from LHWZ Company to the third Party Logistics Company is discussed, and the strategy suitable for its development is found to complete the target task of the company.This article carries on the elaboration from five aspects.The first part introduces the research background, significance, content, methods and theoretical basis.In the second part, PEST model is used to analyze the external environment of the company, and the opportunities and threats faced by the company are obtained.The third part analyzes the advantages and disadvantages of the company.In the fourth part, SWOT analysis is used to analyze the internal and external environment of the company, and the strategic objectives and implementation scheme of the company are obtained.The fifth part details the company's strategic safeguard measures, and finally draws a strategic conclusion.From the angle of enterprise strategic management, this paper formulates the intensive development strategy which accords with the company's current situation and development requirements, and puts forward the corresponding strategy implementation measures to find the correct market position for the company, optimize the allocation of resources, and clarify the core business.Establish competitive advantage to provide guidance and advice with reference value.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F259.23

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