农社对接下生鲜农产品物流配送模式研究

发布时间：2018-04-16 11:41

本文选题：物流配送模式 + 农社对接　；参考：《长安大学》2015年硕士论文

【摘要】：农社对接作为惠及广大人民的生鲜农产品直销方式,既能促进农业经济的快速发展,又能为城市居民带来便利,受到我国各地区的大力推广。然而我国农社对接运行时间较短,尚处于起步发展阶段,相关理论和实践还不成熟,整体的农社对接物流配送体系还不够健全;最终导致物流配送模式偏向单一,经营主体选择物流配送模式时存在盲目性,没有对自身物流能力进行准确的分析和定位。基于此,本文对农社对接下生鲜农产品物流配送模式进行研究,以期为经营主体选择合理的配送模式提供选择依据,有助于促进农社对接项目的大力推广。本文从生鲜农产品物流和农社对接相关理论出发,结合实际运行情况,首先介绍了农社对接下生鲜农产品物流配送的基本现状及其特点,分析农社对接关于配送方面涉及的问题,剖析农社对接下几种基本农产品配送模式,最终提出基于基本模式改进的混合物流配送模式;并从成本和风险、经营主体管控等五个角度对四种模式进行综合比较,指出每种模式在不同的对比因素下的优缺点。然后,确定农社对接下选择物流配送模式的流程,并归纳影响农社对接物流配送模式选择的因素,主要有物流配送成本、物流配送服务、农产品特性和经营主体状况四个方面,从而为选择合理配送模式构建指标体系,通过层次分析法(AHP),分别采用模糊综合和灰色关联法进行综合决策选择;最后将理论分析和模型应用于实例,得出案例企业选择混合物流配送模式可以提高末端配送效率、降低物流成本、有利于发展核心业务,具有一定参考价值,同时也为同行经营主体选择合理的物流配送模式提供选择依据。
[Abstract]:As a direct marketing method of fresh agricultural products benefiting the broad masses of people, it can not only promote the rapid development of agricultural economy, but also bring convenience to urban residents, which has been vigorously popularized in various regions of our country.However, the running time of rural social service docking in our country is short, it is still in the initial stage of development, the relevant theory and practice are not mature, and the whole logistics distribution system of agricultural society docking logistics is not perfect enough.There is blindness in the choice of logistics distribution mode, and there is no accurate analysis and positioning of its own logistics ability.Based on this, this paper studies the logistics distribution mode of fresh agricultural products under the joint of agricultural society, in order to provide the basis for the selection of reasonable distribution mode for the main body of business, and help to promote the promotion of the joint project of agricultural society.Based on the related theory of fresh agricultural product logistics and agricultural society docking, combined with the actual operation, this paper first introduces the basic status and characteristics of fresh agricultural product logistics distribution under agricultural society docking.This paper analyzes the problems involved in the distribution of agricultural society docking, analyzes several basic agricultural product distribution modes, and finally puts forward a hybrid logistics distribution model based on the basic model, and from the cost and risk,This paper compares the four models from five angles of management and control, and points out the advantages and disadvantages of each model under different contrasting factors.Then, it determines the process of selecting logistics distribution mode under the connection of rural society, and induces the factors that affect the selection of logistics distribution mode, mainly including logistics distribution cost, logistics distribution service, agricultural product characteristics and management main body status.Therefore, in order to select a reasonable distribution model to construct the index system, the fuzzy synthesis and grey correlation method are adopted to select the comprehensive decision by AHP, and finally, the theoretical analysis and model are applied to an example.It is concluded that the selection of mixed logistics distribution mode by case enterprises can improve the efficiency of terminal distribution, reduce logistics costs, and be beneficial to the development of core business, which has certain reference value.At the same time, it also provides the basis for the peers to choose a reasonable logistics distribution model.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

【参考文献】