某新型易物电商平台的研究与实现

发布时间：2018-04-18 11:13

本文选题：产能过剩 + 电商　；参考：《江苏科技大学》2015年硕士论文

【摘要】：每一个产业在发展的过程中,由于资本对利润的追逐,在利润高的时候,都会吸引大量的投资,而导致产能过剩,之后优胜劣汰,行业获得整体进步,这是市场发展的规律和必然的过程。但如果生产能力严重过剩、有效需求不足,会引发恶劣的经济危机。我国正处在经济高速发展的上升阶段,已陆续出现了一些行业产能过剩的问题,引起了广泛的关注。以钢铁行业为例,产能过剩的重压等困境倒逼其转型,钢铁业已押注电商,电商俨然成为各行业未来发展的必然趋势。电商平台能够把信息流、物流和资金流进行重新整合,可以节约运营成本、开发成本、物流成本,为企业解决一揽子问题。但是谈到电商,总是绕不开“烧钱”的话题,一方面是利润缩减、资金紧张,另一方面是电商发展需要持续的资金投入,这使得后期电商的发展面临诸多不确定性。当前以阿里巴巴和京东为首的电商大战愈演愈烈,未来电商的竞争格局也必然是一家独大或者寡头竞争,那是不是作为后来创业者就不能做电商呢?显然不是,本文重点研究的就是一种新型易物电商模式,它是一种对商业模式的创新。当今企业间的竞争,已不是产品之间的竞争,而是商业模式之间的竞争,好的商业模式具有举重若轻,化腐朽为神奇的功能。本文试图从阿里巴巴集团的商业模式入手,发掘出其闪光之处,并创新思路,摸索出新的商业模式并付诸于实践,希望能对电商企业包括后来创业者带来参考和借鉴的价值。
[Abstract]:In the process of development of every industry, because of the pursuit of profits by capital, when the profits are high, it will attract a large amount of investment, which will lead to overcapacity, and then the survival of the fittest and the overall progress of the industry.This is the law of market development and inevitable process.But if the production capacity is serious excess, the effective demand is insufficient, can cause the bad economic crisis.China is in the rising stage of rapid economic development, which has caused widespread concern.Taking the steel industry as an example, the heavy pressure of overcapacity has forced its transformation, and the steel industry has already bet on the e-commerce industry, which has become an inevitable trend in the future development of various industries.E-commerce platform can reintegrate information flow, logistics and capital flow, which can save operation cost, development cost, logistics cost and solve a package of problems for enterprises.However, when it comes to e-commerce, the topic of "burning money" is always difficult. On the one hand, the profit is reduced, the capital is tight, and on the other hand, the development of e-commerce needs sustained capital investment, which makes the development of e-commerce facing many uncertainties in the later stage.At present, the e-commerce war headed by Alibaba and JingDong is becoming more and more intense, and the competition pattern of future e-commerce is bound to be a monopoly or oligopoly competition. Is it not possible to do e-commerce as an entrepreneur later on?Obviously not. This paper focuses on a new ecommerce model of barter, which is an innovation of business model.Nowadays, the competition among enterprises is not the competition among products, but the competition between business models. The good business model has the function of lifting light weight and turning decay into magic.This article attempts to start with the business model of Alibaba Group, finds out its flash of light, innovates the thought, founds out the new business model and puts it into practice, hoping to bring the reference and reference value to the e-commerce enterprise, including the later entrepreneur.
【学位授予单位】：江苏科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

【参考文献】