第四方物流平台的价值研究

发布时间：2018-04-24 05:04

本文选题：电子商务 + 第四方物流平台价值　；参考：《华侨大学》2017年硕士论文

【摘要】：近几年来,在互联网的影响下,电子商务得以快速的发展,物流作为三流中线下实体部分很好的支撑了电子商务的顺利进行,越来也越多的物流企业如雨后春笋般蓬勃发展。然而,我国物流成本所占比重仍然远高于发达国家,第三方物流企业仍然呈现“小、少、弱、散”的问题。第四方物流应运而生,第四方物流运用IT技术对第三方物流及配套服务商进行整合,对物流需求与供应在第四方物流平台上进行匹配,有效的整合了社会闲置的物流资源。这是典型的电子商务的应用形式,第四方物流与电子商务的关系密切,电子商务关于价值的研究已经具有成熟的电子商务价值理论,而对第四方物流平台的价值研究还不完善。在互联网的大环境下,如何使用互联网工具,借助电子商务的方式,创造出新的商业价值是广大企业所面临的重大难题,对第四方物流平台来说更是,如何正确的制定战略方向,准确的战术指导,也是学术界开始关注的热点。本文通过对国内外学者关于第四方物流、电子商务价值等理论的研究成绩的分析和总结。首先,从电子商务的平台视角,对第四方物流平台在价值的产生、价值的累计、价值的微变、价值的巨变方面,基于建设主体与业务流程进行了研究,建设了价值评价指标体系。其次,运用突变级数法选取了3家第四方物流企业的第四方物流平台进行实证分析。研究结果发现不同的建设主体,具备不同的运营模式,而不同模式的第四方物流平台、不同企业基础的第四方物流平台的基本价值、延伸价值、拓展价值在各方面都有所差别,方便主体企业认识到在不同层面的优势和不足,为今后的第四方物流企业提供了开展业务的方向。最后,在理论基础和实证研究的基础上,为第四方物流企业主体提升其平台提供了几点思路性的对策建议。
[Abstract]:In recent years, under the influence of the Internet, e-commerce has been developing rapidly. Logistics, as a part of the middle line of the third stream, has supported the smooth progress of E-commerce, and more and more logistics enterprises have been developing like bamboo shoots after a spring rain. However, the proportion of logistics cost in our country is still much higher than that in developed countries. Fourth party logistics emerged as the times require, fourth party logistics used IT technology to integrate third party logistics and supporting service providers, matching logistics demand and supply on the fourth party logistics platform, effectively integrated the social idle logistics resources. This is a typical electronic commerce application form, the fourth party logistics and the electronic commerce relations are close, the electronic commerce regarding the value research already has the mature electronic commerce value theory, but to the fourth party logistics platform value research is not perfect. In the environment of the Internet, how to use Internet tools, with the help of electronic commerce, to create new commercial value is a major problem facing the majority of enterprises, especially for the fourth party logistics platform. How to correctly formulate strategic direction and accurate tactical guidance is also the hot spot that academic circles begin to pay attention to. This paper analyzes and summarizes the achievements of scholars at home and abroad about fourth party logistics, e-commerce value and so on. First of all, from the perspective of e-commerce platform, the fourth party logistics platform in the generation of value, the accumulation of value, the small change of value, the great change of value, based on the construction of the main body and business processes were studied. The value evaluation index system has been built. Secondly, the thesis selects the fourth party logistics platform of three fourth-party logistics enterprises to carry on the empirical analysis by using the catastrophe series method. The results show that different construction subjects have different operating modes, and the basic value, extension value and expansion value of the fourth party logistics platform with different models and different enterprise basis are different in all aspects. It is convenient for the main enterprise to realize the advantages and disadvantages in different levels, which provides the direction for the fourth-party logistics enterprises to carry out business in the future. Finally, on the basis of theoretical basis and empirical research, this paper provides several countermeasures and suggestions for the main body of the fourth party logistics enterprise to upgrade its platform.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.2

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