土特产包装品牌设计探索——以芜湖“赭山印象”为例

发布时间：2018-04-25 13:15

  本文选题：土特产包装 + 品牌　； 参考：《东南大学学报(哲学社会科学版)》2017年S1期

【摘要】：土特产是具有地域性代表的物产结晶,而包装则是物流销售与推广必不可缺的重要环节,随着经济的发展,土特产市场间的竞争也愈加激烈,在土特产包装品牌设计上的探索迫在眉睫。安徽芜湖以特产丰富而闻名全国,土特产市场潜力巨大,但其包装模式单一缺乏地域特色、品牌意识有待提升。本文通过对地域性土特产包装设计的现状进行分析,并结合地方传统文化与特色,以"赭山印象"为例,探讨相应的包装品牌设计模式,提升土特产的品牌价值。
[Abstract]:Local products are the crystallization of regional products, and packaging is an indispensable part of logistics sales and promotion. With the development of economy, the competition among local specialty markets is becoming more and more fierce. It is urgent to explore the design of local packaging brand. Wuhu is famous all over the country for its rich specialties. The market potential of native products is huge, but its packing mode is lack of regional characteristics and its brand awareness needs to be improved. Based on the analysis of the present situation of the packaging design of regional native products, and combining with the local traditional culture and characteristics, taking the impression of ochre Mountain as an example, this paper discusses the corresponding packaging brand design mode and promotes the brand value of local specialty products.
【作者单位】： 安徽工程大学艺术学院;
【分类号】：F426.8;TB482
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本文编号：1801491