从阿里与百联“联姻”看“新零售”

发布时间：2018-04-29 09:45

  本文选题：新零售 + 线上+线下+物流　； 参考：《中国流通经济》2017年03期

【摘要】：零售业正在从价格型消费向价值类消费、体验式消费、个性化消费转变,新消费时代需要新零售模式。新零售实践和理论正在摸索之中,各种创新都值得期待,百联集团与阿里巴巴集团的合作,是一次重要而有益的探索。综合现有各种描述,"新零售"即线上线下和物流的紧密结合("线上+线下+物流"),其核心是以消费者为中心的会员、支付、库存、服务等方面数据的全面打通,目标是面向线上线下全客群提供全渠道、全品类、全时段、全体验服务,满足人们随时随地、随心所欲的全方位需求。流通学界应肩负起历史使命,对零售业新模式、新业态、新组织及我国零售业发展进行重点研究,为国家政策制定提出建议。
[Abstract]:Retail is changing from price consumption to value consumption, experiential consumption and individualized consumption. New retail practice and theory are groping, all kinds of innovation are worth looking forward to. The cooperation between Bailian Group and Alibaba Group is an important and beneficial exploration. Synthesizing existing descriptions, "new retailing" is the close integration of online and offline and logistics ("online and offline logistics"), the core of which is the comprehensive access to consumer-centric data on membership, payment, inventory, services, etc. The goal is to provide all channels, categories, time and experience services for online and offline customers, to meet the omni-directional needs of people at any time, anywhere and at any time. The circle of circulation should shoulder the historical mission, study the new model, new form, new organization and the development of retailing industry of our country, and put forward the suggestion for the national policy making.
【作者单位】： 中国流通三十人论坛(G30);中国流通经济杂志社;
【分类号】：F724.6;F721
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本文编号：1819399