基于SWOT的南通海产品冷链物流发展研究

发布时间：2018-05-02 21:39

本文选题：SWOT + 南通　；参考：《中国农业资源与区划》2016年03期

【摘要】：随着人们生活水平的不断提高,海产品的消费量得以高速增长,海产品的品质要求也得到更高重视。但现有的冷链物流无法确保海产品质量安全,断链现象时有发生而造成较大经济与社会效益的损失。文章以南通市为例分析了海产品冷链物流发展面临的优势、劣势、机会及威胁,认为南通海产品冷链物流虽然发展较快,但没有建立统一的冷链物流信息系统,断链现象严重、冷链物流人才缺乏、运营成本高、国外大型物流企业进入带来的竞争压力等严重抑制了南通海产品冷链物流的发展。建议采用新型信息技术、建立海产品冷链物流信息平台来提升整个南通海产品冷链物流的效率,通过引进与培养专业人才来提升冷链物流企业的管理理念与管理水平,通过加大政府与社会资源投入来构建冷链物流体系降低交易成本。这些措施的实施,有望促进南通海产品冷链物流的进一步发展。
[Abstract]:With the continuous improvement of people's living standards, the consumption of seafood has increased rapidly, and the quality requirements of seafood have been paid more attention. However, the existing cold chain logistics can not ensure the quality and safety of seafood, and the phenomenon of chain breakage occurs from time to time, resulting in the loss of economic and social benefits. Taking Nantong City as an example, this paper analyzes the advantages, disadvantages, opportunities and threats faced by the development of cold chain logistics of seafood. It is considered that although the cold chain logistics of marine products in Nantong has developed rapidly, it has not established a unified cold chain logistics information system, and the phenomenon of chain breakage is serious. The shortage of cold chain logistics personnel, the high operating cost and the competitive pressure brought by the entry of large foreign logistics enterprises seriously inhibit the development of Nantong seafood cold chain logistics. It is suggested that a new information technology should be adopted to establish an information platform for the cold chain logistics of seafood to enhance the efficiency of the cold chain logistics in Nantong, and to promote the management concept and management level of the cold chain logistics enterprises through the introduction and training of professionals. By increasing government and social resources investment to build a cold-chain logistics system to reduce transaction costs. The implementation of these measures is expected to promote the further development of Nantong seafood cold chain logistics.
【作者单位】：南京晓庄学院商学院;
【基金】：江苏省“333工程”资助项目“江苏沿海港口群协同竞争机制研究”(BRA2013102) 江苏省教育厅人文社科课题“江苏省医药行业自主创新与联合创新问题研究”(2010SJD630064)
【分类号】：F326.6

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