白沟批发市场商业模式转化研究

发布时间：2018-05-18 21:04

本文选题：商业模式 + 批发市场　；参考：《河北大学》2017年硕士论文

【摘要】：批发市场是介于零售业和批发业之间的、以批发价格进行商品批量交易的经营业态,具有交易商品关联度大、主办者和经营者产权分离、市场内部竞争激烈且市场形式多样的特点。白沟批发市场经过三十多年的发展,形成了独特的商业模式,现已成为囊括箱包、服装、鞋帽、小商品等多个专业市场在内的大型商贸物流集散地,并于2016年获批成为市场采购贸易方式试点,在承接北京非首都功能疏散、京津保率先联动发展的过程中扮演着重要角色。新形势下,白沟批发市场面临的内外部环境发生变化,以往形成的政府主导的商业模式面临着转化需求。本文旨在研究新形势下白沟批发市场商业模式的转化问题。首先从历史延续性的角度出发,总结了白沟商业模式主要经历了前店后场、前店后厂、连锁经营与品牌战略、总部经济四个从简单到复杂的阶段。然后梳理了新形势下促使白沟批发市场商业模式转化的因素,并对商业模式转化进行了理论分析。最后通过义乌市场商业模式演化的案例分析,为白沟批发市场商业模式转化提取经验。对商业模式的研究要随着市场的发展而不断探索。本文从宏观的角度出发,坚持理论分析和实践相结合,从降低流通费用、推动贸易方式转型、促进批发市场升级、实现政府和市场互动发展四个角度为白沟批发市场商业模式的转化提出政策建议。
[Abstract]:The wholesale market is between the retail trade and the wholesale trade. The wholesale price is used to carry out the bulk trading of commodities. The wholesale market has a large degree of commodity correlation, and the property rights of the organizers and operators are separated. Competition inside the market and the characteristics of various forms of the market. After more than 30 years of development, Baigou Wholesale Market has formed a unique business model. It has now become a large commercial logistics distribution center, including many professional markets, including luggage, clothing, shoes and hats, small commodities, etc. In 2016, it was approved as a market procurement trade pilot, which plays an important role in the process of undertaking non-capital function evacuation in Beijing and taking the lead in joint development between Beijing and Tianjin. Under the new situation, the internal and external environment of Baigou wholesale market has changed. The purpose of this paper is to study the transformation of business model in Baigou wholesale market under the new situation. First of all, from the perspective of historical continuity, this paper summarizes the four stages of Baigou business model from simple to complex, such as front shop, back shop, chain operation and brand strategy. Then combing the new situation to promote the Baigou wholesale market business model transformation factors, and the transformation of business model theoretical analysis. Finally through the Yiwu market business model evolution case analysis for Baigou wholesale market business model transformation extraction experience. The study of business model should follow the development of market. From a macro perspective, this paper insists on combining theoretical analysis with practice, in order to reduce circulation costs, promote the transformation of trade mode, and promote the upgrading of the wholesale market. To realize the interactive development of government and market, policy suggestions are put forward for the transformation of business model of Baigou wholesale market.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.1

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