HXJ公司发展战略研究

发布时间：2018-06-02 03:09

本文选题：塑料托盘 + 战略管理　；参考：《中国石油大学(华东)》2015年硕士论文

【摘要】：在当前经济增速放缓、经济结构优化调整的“新常态”下,面对客户需求减弱和激烈的市场竞争环境,中国塑料托盘产业如何适应“新常态”,并实现持续发展,是生产经营企业共同面对的问题和挑战。本论文以塑料托盘生产经营企业——HXJ公司为案例,从战略管理的角度,对HXJ公司的发展战略进行了研究。塑料托盘产业作为新兴产业,正处于快速增长期。它的发展情况与宏观经济环境、国家对物流、仓储、环保等政策法规环境和行业竞争环境密切相关。本论文首先通过文献查找和实地访谈,对企业战略管理的研究现状、理论知识、企业的发展历程进行了调查总结;其次,运用PEST分析、外部环境因素分析矩阵和波特“五力”竞争模型,对HXJ公司当前所处的宏观环境和塑料托盘行业环境进行了分析,明确公司所面临的机遇、威胁和行业内的主要竞争力量;再次,采用价值链分析法和VRIO分析框架,对HXJ公司当前所具有资源或能力进行了分析,筛选出那些能够给HXJ公司带来持续竞争优势的资源和能力,并归纳总结了公司当前所具有的优势与不足;然后,利用SWOT分析矩阵,对HXJ公司的发展战略进行了组合和分析,得出了以成本领先战略和市场开发战略为主,后向一体化战略和差异化战略为辅的战略选择;最后,从资源配置、组织结构、管理控制、生产调度、企业创新等方面,制定了实施HXJ公司发展战略的保障措施。通过研究HXJ公司的发展战略,加深了对企业战略管理理论的理解,为HXJ公司能突破当前发展困境,获取竞争优势,实现持续发展提供了借鉴。
[Abstract]:Under the current "new normal" of slowing economic growth and optimizing adjustment of economic structure, in the face of weakening customer demand and fierce market competition, how can China's plastic pallet industry adapt to the "new normal" and achieve sustained development? It is the problem and challenge that the production management enterprise faces together. In this paper, the development strategy of HXJ Company is studied from the point of view of strategic management, taking HXJ Company as a case study. Plastic tray industry as a new industry, is in a period of rapid growth. Its development is closely related to the macro-economic environment, the country's policies and regulations on logistics, warehousing and environmental protection, and the competition environment of the industry. In this paper, first of all, through literature search and field interviews, the research status, theoretical knowledge and development history of enterprise strategic management are investigated and summarized. Secondly, PEST analysis is used. Based on the analysis matrix of external environmental factors and Porter's "five forces" competition model, this paper analyzes the macro environment and plastic pallet industry environment of HXJ Company, and defines the opportunities, threats and main competitive forces in the industry. Thirdly, by using value chain analysis and VRIO analysis framework, this paper analyzes the current resources or capabilities of HXJ Company, and selects those resources and capabilities that can bring sustainable competitive advantage to HXJ Company. And summarized the current advantages and disadvantages of the company; then, using the SWOT analysis matrix, the development strategy of HXJ company is combined and analyzed, and the cost leading strategy and market development strategy are obtained. Finally, from the aspects of resource allocation, organizational structure, management and control, production scheduling, enterprise innovation and so on, this paper formulates the safeguard measures to implement the development strategy of HXJ Company, which is supplemented by backward integration strategy and differentiation strategy, and finally, from the aspects of resource allocation, organizational structure, management and control, production scheduling, enterprise innovation, etc. By studying the development strategy of HXJ Company, this paper deepens the understanding of the theory of enterprise strategic management, and provides a reference for HXJ Company to break through the current development dilemma, obtain the competitive advantage and realize the sustainable development.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7;F272

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