中国茶叶电子商务信息不对称问题的研究

发布时间：2018-06-07 08:00

本文选题：中国茶企业 + 电子商务　；参考：《安徽农业大学》2015年硕士论文

【摘要】：电子商务是随着信息技术发展而产生的一种经营方法,有助于提高企业的经营管理能力,降低企业经营风险,挖掘潜在客户,开拓市场,电子商务给茶行业带来新的活力,对中国茶叶市场影响越来越大。但是在中国茶叶电子商务的发展过程中,信息不对称问题依然是限制中国茶叶电子商务发展的主要原因。本篇论文就是针对茶叶电子商务交易各环节中的信息不对称问题进行深度研究,总结信息不对称问题的表现,分析其产生的原因,结合中国茶叶电子商务市场的特点,提出信息不对称问题解决的方案。本文采用多学科交叉的研究方法,综合运用信息经济学、市场营销、管理学等相关知识,分析茶叶电子商务市场的特点及其信息不对称问题。通过比较分析传统的交易模式和电子商务交易模式的优劣,分析它们交易过程中信息不对称问题的不同表现,并通过问卷调查方法,证实文中分析的结果。本文是首次将信息不对称理论运用到茶叶电子商务市场领域中来,并能根据中国茶行业的实际情况及茶叶电子商务市场特征深入分析影响茶叶电子商务发展的信息不对称问题。本文根据文中分析研究结果,从茶叶标准体系的完善、法律体系的完善、信用评价体系的完善、物流体系的完善、“线上线下”相结合五个方面就茶叶电子商务信息不对称问题的解决提出几点建议,为茶叶电子商务市场的发展提供一些参考依据。
[Abstract]:E-commerce is a kind of management method produced with the development of information technology, which is helpful to improve the management ability of enterprise, reduce the risk of enterprise management, dig up potential customers, open up the market, and bring new vitality to the tea industry. To the Chinese tea market influence more and more. However, in the development of tea e-commerce in China, the problem of information asymmetry is still the main reason for restricting the development of tea e-commerce in China. This paper is aimed at the problem of information asymmetry in every link of tea e-commerce transaction, summarizes the manifestation of information asymmetry, analyzes the reasons for its emergence, and combines the characteristics of Chinese tea e-commerce market. A solution to the problem of asymmetric information is proposed. In this paper, the characteristics of tea electronic commerce market and its information asymmetry are analyzed by using the relevant knowledge of information economics, marketing, management and so on. By comparing and analyzing the advantages and disadvantages of the traditional transaction mode and the electronic commerce transaction mode, the paper analyzes the different manifestations of the information asymmetry problem in their transaction process, and verifies the results of the analysis by means of questionnaire survey. This paper is the first time to apply the theory of information asymmetry to the field of tea electronic commerce market, and can deeply analyze the information asymmetry problem that affects the development of tea electronic commerce according to the actual situation of tea industry in China and the characteristics of tea electronic commerce market. Based on the analysis of the results of this paper, from the improvement of the tea standard system, the perfection of the legal system, the perfection of the credit evaluation system, the improvement of the logistics system, This paper puts forward some suggestions on how to solve the problem of asymmetric information in tea electronic commerce from five aspects: "online and offline", and provides some references for the development of tea electronic commerce market.
【学位授予单位】：安徽农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F274;F426.8

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