秦皇岛天鼎化工有限公司销售物流优化研究

发布时间：2018-06-19 23:58

本文选题：销售物流 + 优化设计　；参考：《燕山大学》2015年硕士论文

【摘要】：随着信息网络化的飞速发展和市场经济复杂多变程度的日益加深,优化销售物流已经成为市场环境中的重要竞争手段之一。天鼎化工公司的主要产品是复合肥,其90.1%的物流成本发生在产品销售配送环节,销售物流成本成为制约公司发展的瓶颈。论文试图通过提出天鼎化工公司的销售物流的改善方案,形成促使公司物流成本削减、市场响应加速的核心推动力。首先,论文在阅读了国内外文献的基础上,对销售物流理论、模型和应用、销售物流的分析方法进行了梳理,为下文的研究奠定了理论基础。其次,结合天鼎化工公司的基本情况,论文从多个角度对其销售物流现状进行详细描述,同时对其暴露的主要问题进行了深入剖析,为下文的研究提供了现实依据。再次,论文以天鼎化工公司销售物流存在的问题为基础对其销售物流实施优化设计,重点研究了天鼎化工公司在加强统一管理、规划仓储库存、优化物流配送模式以及信息平台建设四个方面的实施操作和管理策略。最后,研究从物流观念转变、组织机构变革、一体化信息平台完善和绩效管理等方面提出了为保障天鼎化工公司的销售物流设计方案能顺利实施和有效运行所需要的各种保障措施。本研究期望能丰富销售物流的管理理论,提高销售物流的管理能力,削减销售物流成本,为天鼎化工公司及其他化肥企业销售物流的优化与发展提供参考。
[Abstract]:With the rapid development of information network and the increasing complexity of market economy, the optimization of sales logistics has become one of the important means of competition in the market environment. The main product of Tianding Chemical Company is compound fertilizer, and 90.1% of its logistics cost occurs in the process of product sales and distribution, and the cost of sales logistics becomes the bottleneck restricting the development of the company. This paper tries to put forward the improvement scheme of the sales logistics of Tianding Chemical Company, and form the core driving force to reduce the logistics cost and accelerate the market response. Firstly, on the basis of reading the domestic and foreign literature, the thesis combs the theory, model and application of sales logistics and the analytical methods of sales logistics, which lays a theoretical foundation for the following research. Secondly, combined with the basic situation of Tianding Chemical Company, the paper describes the current situation of its sales logistics in detail from several angles, at the same time, it deeply analyzes the main problems exposed, which provides a realistic basis for the following research. Thirdly, on the basis of the problems existing in the sales logistics of Tianding Chemical Company, the paper carries out the optimization design of its sales logistics, focusing on the study of Tianding Chemical Company in strengthening the unified management, planning storage inventory, Optimization of logistics distribution mode and information platform construction four aspects of the implementation of the operation and management strategy. Finally, from the concept of logistics changes, organizational changes, In the aspects of integrative information platform perfection and performance management, all kinds of safeguard measures are put forward to ensure the smooth implementation and effective operation of the sales logistics design scheme of Tianding Chemical Company. This study hopes to enrich the management theory of sales logistics, improve the management ability of sales logistics, reduce the cost of sales logistics, and provide a reference for the optimization and development of sales logistics of Tianding Chemical Company and other chemical fertilizer enterprises.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.7

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