湖北

发布时间：2018-08-27 19:32

【摘要】：有别于传统鲜活农产品流通中以批发市场为核心的模式,“农超对接”通过以专业合作社形式对农户组织化,提升了农产品品质和规模,并直接对接连锁零售企业,减少中间流通环节,形成“短链”效应,有效提升了农产品质量和安全水平、缩减了流通成本,使利润回流至生产端和消费端,以此促进农民增收和保障城镇农产品供应。近十年来,湖北在“农超对接”领域不断探索和发展,取得了阶段性成果,同时也暴露了在鲜活农产品均一性、质量稳定性、品牌化以及超市入场经营成本和结算等方面的一些问题,导致湖北农业专业合作社对接率低。本文尝试从“农超对接”不同参与主体多层面探讨湖北以新鲜蔬菜和水产为主的生鲜农产品“农超对接”的思路,在对湖北生鲜农产品流通中存在的问题进行深入的分析,探索改进和完善当前“农超对接”运作模式和方法,以期在对农产品质量控制、品牌建设、优化财务结算方式、财政补贴及市政配套等宏观问题上为政府制定相关政策提供理论参考；而在微观上,为专业合作社等“农超对接”参与主体提供具体建议,以提高蔬果和水产等鲜活农产品的流通效率、促进农民收入稳定增长,较好满足市民对鲜活农产品在种类、价格、质量、安全、便利度上的需求。为此,作者作出如下研究：(一)本文通过数据收集和实地走访,了解湖北“农超对接”的现状,分析湖北省“农超对接”的主要模式。(二)通过一般性调查和典型调查相结合,对“农超对接”的主体——合作社(包含联合社)、超市和直销店的经营状况进行梳理。(三)依托商务和物价管理部门数据,结合实地调查,整理湖北农贸市场、直销店、连锁超市等不同经营场所在鲜活农产品零售价格、质量状况、供应与销售情况和消费者满意度等方面的差异,并分析此差异在流通模式、参与主体、产品和管理等方面原因,发掘湖北省“农超对接”发展中的主要问题。(四)根据实际状况,针对湖北“农超对接”中的问题,通过与其他地区先进发展经验的比对和借鉴,得出具体研究结论,提出对策和建议如下：依托农业产业化龙头企业,提升农产品生产加工技术和品牌影响力；完善社会冷链物流体系为产地农产品提供服务；通过供应链金融解决“农超对接”中的结算难题是解决当前湖北农产品对接问题的主要途径；“农超对接”进一步发展需要开拓多种形式的“农社对接”,合作社以社区直营店网络和开展生鲜配送的形式自建销售渠道是合作社发展的主要方向。
[Abstract]:Different from the traditional pattern of wholesale market in the circulation of fresh and live agricultural products, "Agricultural Chao docking" promotes the quality and scale of agricultural products by organizing farmers in the form of specialized cooperatives, and directly connects with chain retail enterprises. Reducing the intermediate circulation link, forming "short chain" effect, effectively improving the quality and safety level of agricultural products, reducing the circulation cost, making profits return to the production end and consumption end, so as to promote farmers' income and ensure the supply of urban agricultural products. In the past ten years, Hubei has been exploring and developing continuously in the field of "Agricultural Chao docking", and has achieved periodic results. At the same time, it has also exposed the uniformity and quality stability of fresh and live agricultural products. Some problems in brand name and supermarket admission cost and settlement result in low docking rate of Hubei Agricultural specialized Cooperative. This paper attempts to probe into the idea of "agricultural super docking" of fresh agricultural products, which is mainly fresh vegetables and aquatic products in Hubei Province, from different participants, and analyzes deeply the problems existing in the circulation of fresh agricultural products in Hubei Province. To explore the improvement and improvement of the current operation mode and method of "Agricultural Chao docking", in order to control the quality of agricultural products, build brand, optimize the financial settlement mode, On macro issues such as financial subsidy and municipal support, it provides theoretical reference for the government to formulate relevant policies, while on the micro level, it provides concrete suggestions for the participants such as specialized cooperatives and so on. In order to improve the circulation efficiency of fresh agricultural products, such as fruits, vegetables and aquatic products, to promote the steady growth of farmers' income, and to better meet the needs of citizens on the types, prices, quality, safety and convenience of fresh agricultural products. For this reason, the author makes the following research: (1) through the data collection and field visit, this paper understands the present situation of the "agricultural super docking" in Hubei Province, and analyzes the main mode of the "agricultural super docking" in Hubei Province. (2) through the combination of general investigation and typical investigation, this paper combs the management condition of the main body of "agricultural superstructure"-co-operative (including union), supermarket and direct-selling shop. (3) relying on the data of the commercial and price management departments, and combining with field investigations, sorting out the retail prices and quality conditions of fresh and live agricultural products in different business places such as Hubei Farmers' Market, Direct selling shops, chain supermarkets, etc. The differences between supply and sales situation and consumer satisfaction are analyzed, and the main problems in the development of Hubei Province's "Agricultural Chao docking" are explored by analyzing the reasons of this difference in circulation mode, main body of participation, product and management, etc. (4) according to the actual situation, in view of the problems in Hubei's "Agricultural Chao docking", by comparing and drawing lessons from the advanced development experience of other regions, the concrete research conclusions are drawn, and the countermeasures and suggestions are put forward as follows: relying on the leading enterprises of agricultural industrialization, Improve the production and processing technology and brand influence of agricultural products, improve the social cold chain logistics system to provide services for agricultural products of origin; The main way to solve the problem of agricultural product docking in Hubei is to solve the settlement problem in "agricultural super docking" through supply chain finance, and the further development of "agricultural super docking" needs to develop a variety of forms of "agricultural society docking". The main direction of cooperative development is to set up its own marketing channel in the form of community direct shop network and fresh distribution.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F326.6

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