婚恋网站O2O发展模式研究

发布时间：2018-09-08 11:12

【摘要】：电子商务伴随着物流产业的发展蓬勃向上,B2C (business to consumer企业对用户)与B2B (business to business企业对企业)模式持续蓬勃发展。然而,还有一些传统行业无法在以上电商模式中进行,婚恋就是其中一个行业。因此,婚恋网站O2O (online to offline线上对线下)模式开始崭露头角。本文介绍了婚恋网站的发展过程以及如今遇到的瓶颈,通过社会调查以及数据分析,对婚恋网站020模式在新业务开发、用户粘度增强所起的作用进行分析。并对未来婚恋网站020战略提出了平台化、投资自组织的发展建议。
[Abstract]:Along with the development of logistics industry, e-commerce continues to flourish in B2C (business to consumer business-to-user mode and B2B (business to business business-to-enterprise model. However, there are some traditional industries, such as love and marriage, that cannot be done in the ecommerce model. As a result, the O 2 O (online to offline online-to-offline) model is beginning to emerge. This paper introduces the development process of marriage website and the bottleneck it meets now. Through social investigation and data analysis, this paper analyzes the role of 020 model in the development of new business and the enhancement of user viscosity. And put forward the development suggestion of platform, investment self-organization to the future marriage website 020 strategy.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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