农业合作经济组织的共同式营销渠道建设策略
发布时间：2018-09-09 11:21
【摘要】：农业合作经济组织有助于搭建渠道稳定的农产品营销系统,稳定农户对农业生产收益预期,提升农户务农积极性,促进农产品流通市场健康发展。研究阐述农业合作经济组织支持下的共同式营销渠道建设意义;对农产品传统营销渠道运作成本高企问题、信息不对称问题及物流支撑力问题等问题展开深入剖析;给出搭建"社区+合作社"式、"超市+合作社"式及"网络+合作社"式共同营销渠道的具体策略。
[Abstract]:Agricultural cooperative economic organizations can help to build a stable marketing system for agricultural products, stabilize farmers' expectation of agricultural production income, promote farmers' enthusiasm for farming, and promote the healthy development of circulation market of agricultural products. This paper expounds the significance of the construction of common marketing channels supported by agricultural cooperative economic organizations, deeply analyzes the problems such as high operating cost of traditional marketing channels for agricultural products, asymmetric information and logistics support, etc. The concrete strategies of setting up the common marketing channel of "community cooperative", "supermarket cooperative" and "network cooperative" are given.
【作者单位】： 重庆科创职业学院;
【分类号】：F274;F321.42
本文编号：2232230
[Abstract]:Agricultural cooperative economic organizations can help to build a stable marketing system for agricultural products, stabilize farmers' expectation of agricultural production income, promote farmers' enthusiasm for farming, and promote the healthy development of circulation market of agricultural products. This paper expounds the significance of the construction of common marketing channels supported by agricultural cooperative economic organizations, deeply analyzes the problems such as high operating cost of traditional marketing channels for agricultural products, asymmetric information and logistics support, etc. The concrete strategies of setting up the common marketing channel of "community cooperative", "supermarket cooperative" and "network cooperative" are given.
【作者单位】： 重庆科创职业学院;
【分类号】：F274;F321.42
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