宜章县烟草分公司卷烟销售网络改进研究

发布时间：2018-10-11 09:08

【摘要】：根据WTO框架约定,我国即将度过过渡期,进而全面开放物流业。国外物流巨头早已觊觎中国近20000亿元的物流市场,凭借着雄厚的资本和运作实力,不断抢占物流市场份额。对于我国烟草企业而言,面临的形势却更加严峻:对外要抵御国际烟草巨头的扩张和渗透,对内要与高速发展的国内物流公司竞争。WTO的过渡期即将过去,加之专卖制度的持续期不可判定,留给行业改革和发展的时间已经十分有限。所以行业物流的发展问题引起了国家烟草局的高度重视。销售网络建设是烟草物流的非常重要的组成部分,开展县域卷烟销售网络改进对卷烟市场的发展具有重要的意义。论文首先从建设卷烟销售网络的背景及意义入手,讲述了目前烟草行业既面临着控制卷烟零售网络终端的挑战,又存在卷烟零售网络终端还很落后的现实,说明改进卷烟销售网络的紧迫性;接着通过对卷烟销售环境和销售网络服务对象的需求及宜章县卷烟市场零售网点布局现状的分析,进一步阐述了控制卷烟销售零售终端的必要性和紧迫性。最后,提出了对宜章县卷烟市场销售网络进行改进设计。其改进设计的特点主要表现在:1)构建跨区域的配送中心网络。2)在城区内构建配送体系。3)多级层次的网络体系需要与用户保持非常近的距离,从而节约由于运输造成的成本。4)采取多级层次的网络体系。宜章县烟草销售网络包括如下几个层次。第一,构建跨地域的烟草销售配送中心网络。第二,建立起跨地域的配送网络。
[Abstract]:According to the WTO framework agreement, China is about to pass the transitional period, and then fully open the logistics industry. Foreign logistics giants have long coveted China's nearly 2 trillion yuan logistics market, with strong capital and operational strength, constantly seize the share of logistics market. For Chinese tobacco enterprises, the situation is even more severe: to resist the expansion and penetration of international tobacco giants, and to compete with domestic logistics companies with rapid development, the transition period of WTO is about to pass. In addition, the duration of monopoly system can not be determined, leaving a very limited time for industry reform and development. So the development of industry logistics has aroused the high attention of the National Tobacco Bureau. The construction of sales network is a very important part of tobacco logistics. It is of great significance to develop the county tobacco marketing network. The paper begins with the background and significance of building cigarette sales network, and describes the current tobacco industry is faced with the challenge of controlling cigarette retail network terminals, but also the existence of cigarette retail network terminals are still very backward reality. It explains the urgency of improving the cigarette sales network, and then analyzes the demand of the cigarette sales environment and the clients of the sales network and the present situation of the distribution of retail outlets in Yizhang cigarette market. The necessity and urgency of controlling the retail terminal of cigarette sales are further expounded. Finally, the improved design of the cigarette marketing network in Yizhang County is put forward. The main features of its improved design are as follows: 1) constructing a network of distribution centers across regions; 2) constructing a distribution system in urban areas; 3) a multilevel network system needs to keep close to the users. Thus saving the cost caused by transportation. 4) adopting multilevel network system. Yichang County tobacco sales network includes the following levels. First, build a cross-regional network of tobacco distribution centers. Second, establish a cross-regional distribution network.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.8;F274

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