云环境下的协同价值链及利益分配研究

发布时间：2018-11-05 14:44

【摘要】：当今世界的市场竞争不再仅仅是企业与企业之间的竞争,而更是不同价值链之间综合实力的比拼。协同是价值链取得竞争优势的关键,只有通过协同,价值链企业才能真正实现资源共享、风险共担,竞争优势互补,从而在激烈的市场竞争中保持优势地位。云计算以其便捷的用户访问、通用的平台和应用、动态可扩展的资源配置以及服务化的资源和能力,对价值链企业之间实现从物流、信息流到资金流的全面协同产生了重要影响。但仅有信息技术层面的协同是不够的,真正的协同需要所有价值链成员的共同努力,实现从信息技术平台、业务处理过程到信息、知识以及制度等方面的协同。而其中,利益是各成员企业愿意参与价值链协同,并为此做出努力的最根本动力。只有保证利益分配的公平合理,才能使价值链企业凝聚到一起,为实现价值链的协同发展、提升价值链的整体竞争力而共同努力。本文在阐述云计算和价值链等相关理论的基础上,主要对云环境下的协同价值链的内涵特征及协同框架、利益分配机制、利益分配模型三个基本问题进行了研究。在云环境下的协同价值链分析中,通过对当前价值链协同的制约瓶颈分析,结合云计算的技术特点,分析了云计算对价值链协同的影响,提出了云环境下的协同价值链的概念,并就其内涵和特征进行了详细分析,在此基础上,从协同管控的视角提出了云环境下价值链企业的协同框架,将价值链协同分为信息技术层、业务层、战略层三个层次。在云环境下协同价值链利益分配机制的研究中,首先分析了云环境下协同价值链的价值创造过程,以明确可分配利益的来源,并分析了云环境下利益分配的特点及原则;其次,基于云环境下协同价值链的特点,对云环境下影响价值链利益分配的要素进行了分析,以确定利益分配的基础和依据;然后,针对云环境下价值链企业的不同合作方式和合作程度,分析了其利益分配模式的选择;最后,就云环境下协同价值链的利益分配实施策略提出了建议。在云环境下价值链利益分配模型的研究中,本文采用灰色关联分析和层次分析相结合的方法,综合考虑各利益分配影响要素,构建了价值链利益分配模型,并通过一个应用案例验证了模型的有效性和合理性,为协同价值链的利益分配提供了一种新的思路。
[Abstract]:The market competition in today's world is not only the competition between enterprises and enterprises, but also the competition of comprehensive strength among different value chains. Collaboration is the key to obtain competitive advantage in value chain. Only through collaboration, can value chain enterprises truly realize resource sharing, risk sharing and complementary competitive advantages, so as to maintain the advantage position in the fierce market competition. Cloud computing, with its convenient user access, universal platforms and applications, dynamic scalable resource allocation and service-oriented resources and capabilities, implements logistics among value chain enterprises. The overall synergy between information flow and capital flow has had an important impact. But it is not enough to cooperate on the information technology level. The real collaboration needs the joint efforts of all the value chain members to realize the collaboration from the information technology platform, business processing process to information, knowledge and system. Among them, interest is the most fundamental motive force for each member enterprise to participate in value chain collaboration and make efforts to this end. Only by ensuring the fairness and reasonableness of the distribution of benefits can the value chain enterprises gather together and make joint efforts to realize the coordinated development of the value chain and to enhance the overall competitiveness of the value chain. Based on the theory of cloud computing and value chain, this paper mainly studies three basic problems of collaborative value chain in cloud environment, such as its connotation and framework, benefit distribution mechanism and profit distribution model. In the collaborative value chain analysis of cloud environment, through the bottleneck analysis of the current value chain collaboration, combined with the technical characteristics of cloud computing, this paper analyzes the impact of cloud computing on value chain collaboration, and puts forward the concept of collaborative value chain in cloud environment. On the basis of the detailed analysis of its connotation and characteristics, this paper puts forward the collaborative framework of value chain enterprises under the cloud environment from the perspective of collaborative management and control, and divides the value chain collaboration into three levels: information technology layer, business level and strategic level. In the research of benefit distribution mechanism of collaborative value chain in cloud environment, the value creation process of collaborative value chain under cloud environment is analyzed firstly, in order to clarify the source of distributable benefits, and the characteristics and principles of benefit distribution in cloud environment are analyzed. Secondly, based on the characteristics of collaborative value chain in the cloud environment, the factors that affect the benefit distribution of the value chain under the cloud environment are analyzed in order to determine the basis and basis of the benefit distribution. Then, according to the different cooperation mode and cooperation degree of the value chain enterprises under the cloud environment, this paper analyzes the choice of its benefit distribution mode, and finally, puts forward some suggestions on the implementation strategy of the benefit distribution in the collaborative value chain under the cloud environment. In the research of profit distribution model of value chain under cloud environment, this paper adopts the method of combining grey relational analysis and hierarchical analysis, and synthetically considers the influence factors of each benefit distribution, and constructs the benefit distribution model of value chain. The validity and rationality of the model are verified by an application case, which provides a new idea for the benefit distribution of collaborative value chain.
【学位授予单位】：江苏科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274

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