高速公路服务区性质与功能研究

发布时间：2018-11-13 08:36

【摘要】：大数据和互联网+的到来给高速公路服务区的发展带来了新的机遇,同时,也使得我们必须理性地重新审视服务区的性质和功能。事实上,如果我们认真探究的话,在高速公路发展了二十多年后,我们对诸如服务区的性质、功能等等这些基本问题的认识仍然不是十分清晰的,也没有从理论上对这些问题进行深入的研究。因为认识上的不清晰,也就必然导致实践中出现许多难以解释的疑问。服务区具有公益性,这是毫无疑问的。但是,如果我们进一步追问,为什么服务区具有公益性?这个公益性服务的边界在哪里?哪些是属于公益性的服务项目?哪些是属于商业性的经营项目?公益性服务就必须是免费的吗?公益性服务所花费的成本来源在哪里?服务区的性质决定服务区的功能。服务区应该具有哪些功能,确定这些功能的依据是什么?哪些属于公益性的功能?哪些属于商业性的功能?也必须给予清晰的界定。本文的基本论点是服务区的性质决定其功能。服务区具有公益性和商业性两重性质,因此,也就决定了其功能分为公益性功能和商业性功能。公益性功能满足人们基本的出现需要,是企业的社会责任。公益性的依据是高速公路的公共产品性质,经济上的依据是政府对高速公路的投入。商业性功能满足人们舒适出行的需要,是企业经营行为的体现,其依据是企业对服务区的投入。公益性功能和商业性功能不是对立的,而是相互促进的。商业性功能做好了,企业经济效益好,就会有更多的投入投向公益性设施,就会更好地回馈公益性功能。同样的,公益性功能发挥好了,也会吸引人流车流进入服务区,从而带给经营者更多的商业机会。大数据和互联网+带来服务区思维方式的变革。在服务区的发展中,必须紧紧抓住这一历史机遇,充分利用服务区大数据采集和物流、人流聚集的优势,大力拓展服务区的增值服务,创造新的商业模式,同时,积极和互联网企业加强合作,探索互联网企业的线下服务,从而实现服务区经营的质的飞跃,为社会发展做出更多贡献。
[Abstract]:The arrival of big data and the Internet has brought new opportunities to the development of the expressway service area. At the same time, we must review the nature and function of the service area rationally. In fact, if we really look into it, after more than 20 years of highway development, our understanding of basic issues such as the nature and function of service areas is still not very clear. Also did not carry on the thorough research from the theory to these questions. Because of the lack of clear understanding, it will inevitably lead to a lot of difficult questions in practice. There is no doubt that the service area is public welfare. But if we ask further, why is the service area public welfare? Where is the boundary of this public service? What are the public welfare services? Which are commercial business projects? Do public welfare services have to be free of charge? Where does the cost of public welfare services come from? The nature of service area determines the function of service area. What functions should the service area have and what is the basis for determining these functions? What are the functions of public welfare? What are the commercial functions? A clear definition must also be given. The basic argument of this paper is that the nature of the service area determines its function. The service area has the nature of public welfare and commercial, therefore, its function is divided into public welfare function and commercial function. Public welfare functions meet the basic needs of people, is the social responsibility of enterprises. The basis of public welfare is the nature of public goods of expressway, and the economic basis is the input of government to highway. The commercial function satisfies the people's comfortable travel needs, is the embodiment of the enterprise's management behavior, and its basis is the enterprise's investment in the service area. Public welfare function and commercial function are not opposite, but promote each other. If the commercial function is done well, the economic benefit of the enterprise will be good, and more investment will be invested in the public welfare facilities, and the public welfare function will be better rewarded. In the same way, the public welfare function will also attract traffic flow into the service area, thus giving more business opportunities to operators. Big data and Internet bring the change of thinking mode of service area. In the development of the service area, we must seize this historical opportunity to make full use of big data's advantages of gathering and gathering people, expand the value-added service of the service area, and create a new business model, at the same time, Strengthen cooperation with Internet enterprises, explore the offline services of Internet enterprises, so as to achieve a qualitative leap in the management of service areas, and make more contributions to social development.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：U491.8

【相似文献】