冠亚公司现有闲置土地开发研究

发布时间：2018-02-20 21:28

本文关键词： 闲置土地开发策略　出处：《兰州大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,房地产开发商通过囤地、延迟开发、调整规划等手段延期开发土地,以求在土地价格逐年上涨的趋势下,获得最大的利润,这已是中国房地产市场上司空见惯的一种经济现象。这种现象造成了大量的闲置土地,大大拉低了房地产公司的经营效率,破坏房地产市场的正常发展,影响当地经济的持续健康发展。而与此同时,国家加强了对土地闲置的管理,先后出台了相关法律法规,对地方闲置土地的相关问题制定了出了明确的规定和指导原则,这对于房地产行业的调控来说就像是一场及时雨。在以上所说的宏观背景下,本文选取了广东省东莞市的冠亚公司作为研究的主体对象,以其闲置土地的开发策略为中心问题,在详细分析的基础上,提出了一些可行性的策略。首先,本文介绍了我国闲置土地的界定和成因;然后在论文的第三部分开始阐述冠亚公司闲置土地开发分析的理论基础,这包括了利益相关者理论、项目管理理论和战略管理理论介绍;第四部分识别了公司、政府、消费者和其他相关利益者这四个利益相关者,并对冠亚公司的闲置土地开发现状进行了分析;第五部分以冠亚公司闲置土地开发业务策略的选择为分析的对象,来详细了解冠亚公司目前的实际情况;第六部分通过补充冠亚公司土地开发策略选择的指导性原则,来进一步指导并引出冠亚公司闲置土地开发项目策略的归纳与分析;论文最后主要是贡献了作者对此次闲置土地开发的策略规划及保障措施。本文介绍了冠亚公司土地闲置的现状,同时为了避免冠亚公司因土地闲置再次被政府部门处罚,甚至收回土地,结合有关土地闲置的最新法律法规和国家政策,及地方政府的相关政策和管理要求,从相关利益者的角度出发,在多个层面对冠亚公司的闲置土地开发进行了分析,针对冠亚公司在闲置土地开发中遇到的问题,提出了相关的解决方案,并制定了相关开发策略和保障措施,以期为冠亚公司提供可资借鉴的支持。
[Abstract]:In recent years, real estate developers have delayed the development of land by means of land hoarding, delayed development, adjustment of planning, and so on, in order to maximize profits under the trend of rising land prices year by year. This has become a common economic phenomenon in China's real estate market. This phenomenon has caused a large amount of idle land, greatly reduced the operating efficiency of real estate companies, and undermined the normal development of the real estate market. Affecting the sustained and healthy development of the local economy. At the same time, the state has strengthened the management of idle land, successively issued relevant laws and regulations, and formulated clear regulations and guiding principles on the relevant issues of local idle land. This is like a timely rain for the regulation of the real estate industry. Under the above macro-background, this paper selects Guanya Company of Dongguan City, Guangdong Province, as the main object of study, with the development strategy of its idle land as the central issue. On the basis of detailed analysis, some feasible strategies are put forward. Firstly, this paper introduces the definition and causes of idle land in China; then, in the third part of the paper, it begins to explain the theoretical basis of the development and analysis of idle land in Guanya Company. This includes an introduction to stakeholder theory, project management theory and strategic management theory; part 4th identifies four stakeholders: the company, the government, consumers and other stakeholders. The article also analyzes the current situation of the idle land development of Guanya Company, 5th, taking the choice of the idle land development business strategy of Guanya Company as the object of analysis, to understand the actual situation of Guanya Company in detail. In the 6th part, by supplementing the guiding principles of land development strategy selection of Guanya Company, the author further guides and leads to the induction and analysis of the idle land development project strategy of Guanya Company. At the end of the paper, the author mainly contributes to the author's strategic planning and safeguard measures for the development of the idle land. This paper introduces the current situation of land idle in Guanya Company, and in order to avoid the Guanya Company from being punished again by the government for the idle land, They even take back land, combine the latest laws and regulations on idle land and state policies, as well as the relevant policies and management requirements of local governments, from the perspective of the relevant stakeholders. This paper analyzes the idle land development of Guanya Company at many levels, and puts forward some relevant solutions to the problems encountered in the idle land development of Guanya Company, and formulates the relevant development strategies and safeguard measures. With a view to providing the company with reference support.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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