B驾校承接政府项目的企业化运营研究

发布时间：2018-03-04 01:25

本文选题：驾校　切入点：项目管理　出处：《安徽大学》2015年硕士论文　论文类型：学位论文

【摘要】：B驾校于2012年初开始运营,从运营初期就以承接政府失地农民劳动技能培训等公共项目为中心,全面推行项目管理制度,着力提高公共项目管理运营的能力、效益和水平。B驾校成立以来,在为承接政府公共服务项目提供项目管理和专业运营支持方面取得了明显成效,同时承接政府公共服务项目也为提高企业全面项目管理水平和提升企业市场地位和竞争优势方面起到了非常重要的推动作用,是承接政府项目建设和管理的成功范例。因此我们认为,在国家经济发展方式转变和产业转型升级以及公共项目投融资体制改革深化的大背景下,对B驾校承接政府项目企业化运营的研究具有重要的理论和实践意义,B驾校对承接政府项目企业化运营案例的研究将为我国公共项目管理实践提供新的鲜活样本。本文以项目管理基本理论以及对公共项目主要特点为主要分析基础,对B驾校成立以来的承接政府项目企业化运营实践进行了深入分析和总结,并以此为基础对B驾校承接政府项目企业化运营的成效进行了评价,最后对B驾校承接政府项目企业化运营对我国政府外包公共项目管理的主要启示进行了探讨。本文从结构上共分为五章。第一章旨在对本文的研究背景和意义、国内外文献、研究思路和方法以及创新点和特色等进行系统说明。第二章旨在结合项目及项目管理的基本理论,从公共项目管理的概念和主要特点以及公共项目管理的主要研究进展两个方面对公共项目管理的基本内涵和现有研究趋势进行系统分析。第三章旨在运用项目管理和公共项目管理的基本原理和主要工具对B驾校承接政府项目企业化运营的实践进行分析和总结,以确认项目管理中存在的主要难点并更好地阐释项目管理获得成功的关键因素。第四章旨在以前文的分析为基础,对B驾校承接政府项目企业化运营实践进行评价,并提出了未来持续发展的构想。第五章为结论和启示。本文通过对B驾校承接政府项目企业化运营案例研究发现,B驾校全面实施承接政府项目企业化运营获得了五大成效：第一,公共项目运营管理取得了明显成效；第二,内部管理机制健全、运转顺畅；第三,快速实现了从二级向一级的资质升格；第四,学员数量和市场份额迅速扩大；第五,财务绩效显著提升。本文研究的结论：一是项目管理的基本原理仍然适用于承接的政府项目企业化运营,二是项目管理方法在B驾校承接的政府项目企业化运营的应用中取得了显著成效。B驾校承接政府项目企业化运营案例的启示是：第一,严格的项目管理可以厘清承接政府项目与其他项目的管理边界；第二,承接政府项目的盈利实现形式应该而且可以多样化。
[Abstract]:B driving School began to operate in early 2012. From the beginning of its operation, it has focused on undertaking public projects such as labor skills training for landless farmers, comprehensively implementing the project management system, and focusing on improving the ability of public project management and operation. Since the establishment of the efficiency and level. B driving School, it has achieved remarkable results in providing project management and professional operational support for undertaking government public service projects. At the same time, undertaking government public service projects has also played a very important role in improving the overall project management level of enterprises and enhancing the market position and competitive advantage of enterprises. Is a successful example of undertaking the construction and management of government projects. Therefore, we believe that under the background of the transformation of the national economic development mode and the upgrading of the industrial transformation and the deepening of the reform of the investment and financing system of public projects, The study of B driving School to undertake the Enterprise Operation of the Government Project has important theoretical and practical significance. The study on the case of undertaking the Government Project Enterprise Operation in B driving School will provide a new living sample for the practice of public project management in our country. Based on the basic theory of project management and the main characteristics of public projects, This paper makes a deep analysis and summary on the practice of undertaking government projects as enterprises since the establishment of B driving School, and evaluates the effectiveness of B driving schools in undertaking government projects as enterprises. Finally, the paper discusses the main enlightenment of B driving school to the management of government outsourcing public projects. The first chapter is about the research background and significance of this paper, and the domestic and foreign literature, the first chapter aims at the research background and significance of this paper, the domestic and foreign literature, the first chapter is divided into five chapters from the structure. The second chapter aims to combine the basic theory of project and project management. The basic connotation and current research trend of public project management are systematically analyzed from two aspects: the concept and main characteristics of public project management and the main research progress of public project management. The third chapter aims to use project management. The basic principles and main tools of Lihe public project management analyze and summarize the practice of B driving school to undertake the enterprise operation of government projects. Based on the recognition of the main difficulties in project management and the better explanation of the key factors of project management success, chapter 4th aims at the analysis of the previous article, and evaluates the practice of B driving school to undertake the government project enterprise operation. And put forward the concept of sustainable development in the future. Chapter 5th is the conclusion and inspiration. Through the case study of B driving school to undertake the government project enterprise operation, the paper finds that the B driving school carries out the enterprise operation of the government project in an all-round way. Five major achievements: first, Operational management of public projects has achieved significant results; second, the internal management mechanism is sound, smooth operation; third, the rapid realization of the qualification upgrade from two to one; 4th, the number of students and market share rapidly expanded; 5th, The conclusions of this paper are as follows: first, the basic principles of project management are still applicable to the enterprise-oriented operation of government projects. Second, the project management method has achieved remarkable results in the application of business-oriented operation of government projects undertaken by B driving school. The enlightenment of B driving school undertaking the case of government project enterprise operation is as follows: first, Strict project management can clarify the management boundary between government projects and other projects. Secondly, the forms of profit realization should and can be diversified.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：U471.3

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