X商贸城开发项目过程管理

发布时间：2018-03-11 07:33

本文选题：房地产开发　切入点：全过程管理　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：近几年,房地产市场迅猛发展,由房地产开发项目投资所产生的经济效益已成为带动地域经济发展的助推剂。然而,我国的房地产市场发展仍然存在时间短、发展迅速、与房地产开发相关的理论和监管体系发展滞后的问题,一定数量的中小房地产企业都存在管理差、抗风险能力低、竞争能力不足、管理观念弱等问题,如不重视,就会面临被市场淘汰。如何在竞争激烈的房地产市场抢占一席之地,从而实现企业利润的最大化,是各房地产开发企业面临的重要问题,而解决这些问题的关键所在,就是要将科学的项目过程管理理论方法运用到开发项目实践中去,只有掌握科学的项目过程管理理论,才能提高开发企业对开发项目的整体驾驭水平,从而最大化的提高企业利润。本文以X商贸城开发项目过程管理为例,以项目管理理论为基础,通过对案例管理过程的具体剖析阐述,发现X商贸城开发项目在管理中存在的问题。同时,结合本人实际参与X商贸城开发过程中的所感所想,深刻分析其中的原因,并结合实际提出了解决措施,为以后的房地产开发项目过程管理提供有力借鉴。
[Abstract]:In recent years, with the rapid development of real estate market, the economic benefits generated by the investment of real estate development projects have become the booster of regional economic development. However, the development of real estate market in our country still exists for a short time and develops rapidly. The development of theory and supervision system related to real estate development lags behind. A certain number of small and medium-sized real estate enterprises have some problems, such as poor management, low ability to resist risks, insufficient competition ability, weak management concept, etc. How to seize a place in the highly competitive real estate market so as to maximize the profits of the enterprises is an important problem faced by the real estate development enterprises, and the key to solve these problems is to solve these problems. It is necessary to apply scientific project process management theory and method to the development project practice. Only by mastering the scientific project process management theory can the development enterprise improve its overall level of control over the development project. In order to maximize the profits of enterprises. This paper takes the X commercial city development project process management as an example, based on the project management theory, through the specific analysis of the case management process, The problems in the management of the X commercial city development project are found. At the same time, combined with my actual participation in the process of development of X commercial city, the author deeply analyzes the reasons, and puts forward the solving measures in combination with the actual situation. For the future real estate development project process management to provide a strong reference.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU71

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