南宁新闻网二期建设项目风险管理研究

发布时间：2018-03-25 14:00

本文选题：南宁　切入点：新闻网二期建设项目　出处：《广西大学》2015年硕士论文

【摘要】：随着中国互联网的高速发展,我国的传统媒体加速向网络媒体转型。地方新闻网站作为中国网络媒体的重要组成部分,既面临着前所未有的发展契机,也面临着前所未有的激烈竞争和巨大考验。作为我国网络新闻事业的重要力量之一,地方新闻网站具有独特的信息传播平台和舆论阵地作用,既是地方网民了解当地信息的重要渠道,也是地方政府对外宣传的主要阵地,承担起越来越大的社会责任和公众影响力,所以对地方新闻网站建设风险管理问题开展研究相当有必要和有价值。本文站在南宁新闻网的角度上,结合项目管理的相关理论,综合运用了风险识别、风险评估和风险管理对策方面的知识和方法,对南宁新闻网二期建设项目全过程可能面临的风险进行了系统的较为深入的研究。本文首先介绍了国内外对网络媒体建设的研究与实践,并对南宁新闻网概况、运营管理情况、存在问题和需要在二期建设项目中进行的改进分别进行了详细介绍。然后以项目管理理论为基础,运用头脑风暴法、SW0T分析法、鱼刺图分析法等风险识别方法,对项目风险因素进行识别分析,总结出项目存在政治风险、经济风险、技术风险和环境风险的四大类型风险和12个风险因素,并对这些风险因素进行了一一分析。接着运用德尔菲法对风险因素进行评估,得出了四个对该项目影响较为重大的风险因素,最后针对性地提出了应对风险的方法和措施。本文的研究,旨在以南宁新闻网二期建设项目为例提出地方新闻网站建设过程中有效实行风险识别、风险评估、风险应对及风险控制管理方法,为国内其它地方新闻网站建设风险管理提供一定的理论依据和实践指导。
[Abstract]:With the rapid development of the Internet in China, the traditional media of our country are speeding up the transformation to the network media. As an important part of the Chinese network media, local news websites are faced with an unprecedented opportunity for development. As one of the most important forces in our country's network news business, local news websites play a unique role in information dissemination platform and public opinion position. It is not only an important channel for local netizens to learn about local information, but also a major front for local governments to propagandize to the outside world. They assume increasing social responsibility and public influence. Therefore, it is necessary and valuable to study the risk management of local news website construction. This paper, from the point of view of Nanning News Network, combined with the relevant theory of project management, comprehensively applies risk identification. Knowledge and methodologies in risk assessment and risk management responses, This paper makes a systematic and in-depth study on the risks that may be faced in the whole process of Nanning News Network II construction project. Firstly, this paper introduces the research and practice of network media construction at home and abroad, and gives a general situation of Nanning News Network and its operation and management. The existing problems and the improvements that need to be carried out in the second phase construction project are introduced in detail. Then, based on the project management theory, the risk identification methods such as brainstorming method SW0T analysis, fish-prickly chart analysis, etc., are used. By identifying and analyzing the risk factors of the project, we conclude that there are four types of risk and 12 risk factors, including political risk, economic risk, technical risk and environmental risk. These risk factors are analyzed one by one. Then the Delphi method is used to evaluate the risk factors, and four risk factors that have a significant impact on the project are obtained. Finally, the paper puts forward the methods and measures to deal with the risks. The purpose of this paper is to put forward the risk identification and risk assessment in the construction of local news websites, taking the second phase of Nanning News Network as an example. The methods of risk management and risk control provide some theoretical basis and practical guidance for the construction risk management of other local news websites in China.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G210.7

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