X中心海外游学项目管理研究

发布时间：2018-04-02 08:36

本文选题：游学活动　切入点：分析　出处：《南昌大学》2017年硕士论文

【摘要】：在当今国际化的模式下,教育也要面向世界,要培养学生具有国际化视野,海外游学活动恰恰能够在学生成长过程中完成这一使命。本论文从从组织游学活动的必要性出发,系统阐述了组织海外游学活动的发展历程、背景、初衷、组织方式、管理游学团队、游学过程中存在的问题等。通过查找文献、实地调研等方式研究了X中心海外游学项目中存在的问题,通过运用项目管理的知识来分析问题的症结,管理游学活动,分解各环节程序,使之达到标准化流程操作。对X中心项目操作部门进行人员职责分析、进程管理、从而优化游学组织过程。本论文提出的改善方案对X中心海外游学活动的组织工作具有一定的参考价值。最后,论文提出了改进海外游学项目管理的建议:第一、学游结合,寓学于游;第二、注重产品开发,划分消费层次;第三、转变游学观念,增强办学理念;第四、加强营销宣传,分清决策主客;第五、狠抓质量监控,保障人员培训;第六、健全游学政策,强化市场监管。
[Abstract]:Under the mode of internationalization nowadays, education should also face the world. In order to train students to have an international perspective, overseas travel activities can accomplish this mission in the process of students' growth. This paper starts from the necessity of organizing travel activities. This paper systematically expounds the development course, background, original intention, organization mode, management of travel team, problems existing in the course of studying abroad, etc. Through field investigation and other methods, this paper studies the problems existing in the overseas travel project of X Center, analyzes the crux of the problem by using the knowledge of project management, manages the travel activities, and decomposes the procedures of each link. To achieve standardized process operations. X Center Project Operations Department personnel responsibility analysis, process management, In order to optimize the process of travel organization. The improvement program proposed in this paper has certain reference value for the organization of overseas travel activities in X Center. Finally, the paper puts forward some suggestions to improve the management of overseas travel projects: first, the combination of study and travel, Second, pay attention to product development and divide consumption levels; third, change the concept of traveling and strengthen the concept of running a school; fourth, strengthen marketing propaganda to distinguish the subject and object of decision-making; fifth, pay close attention to quality control and ensure the training of personnel; sixth, We will improve our travel policy and strengthen market supervision.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G648.9

【参考文献】