X传媒集团数据平台建设项目规划研究

发布时间：2018-04-09 06:19

本文选题：数据平台　切入点：项目管理　出处：《大连理工大学》2015年硕士论文

【摘要】：信息技术的发展以及互联网的普及,既催生了信息量的爆炸,也让传媒业面临着用户流失、收入下滑的窘境。与此同时,互联网还对新闻的生产模式造成了冲击,使传统传媒集团的经营遭遇危机,迫使传媒行业开始启动基于互联网的数据平台建设项目,力图实现对数据资源的充分利用,以适应市场环境的变化、谋求新的发展。本文从数据管理的角度出发,结合X传媒集团媒体业务的实际需求,对平台可利用的数据、获取渠道以及获取方法进行梳理和分析,进而将数据分析和数据挖掘融入到新闻选题、用户管理、广告投放、运营监控等工作中,为经营提供帮助。论文对数据平台项目管理过程中主要问题进行了分析,将项目的范围锁定于数据平台在媒体业务中的应用,选定集团旗下的A都市报为项目责任方,并重点针对项目需求识别以及信息安全管理两项难点问题进行了深入的研究。在需求识别方面,首先对平台涉及的业务部门进行调研,将平台需实现的功能划分为内容管理、用户管理、经营管理等三类,并根据业务部门的需求将其细化,形成完整的架构设计,其后对各项功能的实现方式进行了深入的探讨,使其具备可行性,最后运用项目管理工具对项目的实施进行了规划；在信息安全管理方面,运用层次分析法对各风险因素进行评估,确定对系统安全影响最大的三个因素是人为操作、黑客攻击以及介质保管不当,从管理和技术两方面设计了防范方案。本论文的研究,为X传媒集团在危机来临之际的转型提供了基础,特别是平台的热点发现功能中对搜索引擎热词筛选以及论坛热点发现功能,都是较为创新的应用,能够为其它传媒公司的数据平台建设提供一定的参考。同时考虑了数据平台与传统项目相比的特殊性,在信息安全方面进行了管理和技术两方面的规划,大大降低了项目的安全风险,也进而提升了项目的可行性以及可控性。
[Abstract]:With the development of information technology and the popularization of the Internet, the media industry is faced with the dilemma of the loss of users and the decline of income.At the same time, the Internet has also had an impact on the mode of production of news, resulting in a crisis in the operation of traditional media groups, forcing the media industry to start building a data platform based on the Internet.This paper tries to make full use of the data resources in order to adapt to the changes of the market environment and seek new development.From the point of view of data management, combined with the actual demand of media business in X Media Group, this paper combs and analyzes the data, access channels and methods available to the platform.Then the data analysis and data mining are integrated into the news topics, user management, advertising, operation monitoring and other work to provide help for the operation.This paper analyzes the main problems in the process of data platform project management, locks the scope of the project into the application of data platform in media business, and selects A Metropolis Daily, which is owned by Group A, as the party responsible for the project.Two difficult problems of project requirement identification and information security management are studied in detail.In the aspect of requirement identification, first of all, the business departments involved in the platform are investigated, and the functions of the platform are divided into three categories: content management, user management, management and management, and it is refined according to the needs of the business department.Form a complete framework design, then the realization of the various functions are deeply discussed to make it feasible, and finally use the project management tools to plan the implementation of the project; in the management of information security,Using AHP to evaluate the risk factors, it is determined that the three most important factors affecting the security of the system are human operation, hacker attack and improper storage of media. The prevention scheme is designed from the aspects of management and technology.The research of this paper provides the foundation for the transformation of X Media Group in the coming crisis, especially the hot word selection of search engine and the hot spot discovery function of forum in the hot spot discovery function of the platform, which are all relatively innovative applications.Can provide certain reference for other media company's data platform construction.At the same time, considering the particularity of the data platform compared with the traditional project, the management and technology planning of the information security is carried out, which greatly reduces the security risk of the project, and then improves the feasibility and controllability of the project.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G203

【参考文献】