X汽车公司K33项目经济性评价研究

发布时间：2018-05-04 00:16

本文选题：汽车 + 财务评价　；参考：《吉林大学》2015年硕士论文

【摘要】：项目经济性分析是一种应用广泛、实用价值极高的项目管理方法。在大型工程项目中使用项目项目经济性分析来指导项目立项和决策是时代发展的必然选择。汽车作为一个集合了各种高精尖技术和诸多上游零部件的工业产品，其开发及生产流程是一个相当复杂的系统化工程，一款新汽车产品从研发到投放市场需要经过几年的项目周期，项目资金投入巨大。用科学的方法对项目的经济性进行深入分析，测算项目盈利能力、预测项目财务风险，对于项目的成功与否至关重要。 X汽车公司作为国内实力雄厚、技术领先的汽车龙头企业，自成立以来，，以其精益求精的产品生产理念和先进的企业管理方法，逐渐使公司产品成为了高品质汽车的代名词。公司产品项目管理能力也在继承和发扬了东多年来积淀下来的宝贵财富后，经过进一步的实践和摸索，达到了相当高的水平，并且有着丰富的成功案例和经验积累。本文从X汽车公司近几年诸多新车型项目中选取K33作为研究对象，对K33项目从项目从实施基础、市场预测、生产方案、投资估算及财务评价等方面进行系统的介绍和分析，并结合相应的经济学原理，重点对项目的经济性进行分析。通过对项目的经济效益评价，认为该项目生产技术先进、产品需求广阔、效益明显、经济上可行。
[Abstract]:Project economy analysis is a project management method with wide application and high practical value. It is an inevitable choice for the development of the times to use the economic analysis of the project to guide the project establishment and decision making in large scale engineering projects. As an industrial product with various advanced technologies and many upstream components, the development and production process of automobile is a complicated systematic project. A new car product needs several years of project cycle from R & D to market. It is very important for the success of the project to analyze the economy of the project, calculate the profitability of the project and predict the financial risk of the project by scientific method. X Automobile Company, as a leading automobile enterprise with strong domestic strength and leading technology, has gradually become the synonym of high quality automobile with its excellent product production concept and advanced enterprise management method since its establishment. The company's product project management ability also inherits and develops the precious wealth accumulated in Dongdong for many years, after further practice and exploration, it has reached a very high level, and has rich success cases and accumulated experience. This paper selects K33 as the research object from many new vehicle model projects of X Automobile Company in recent years, and systematically introduces and analyzes the K33 project from the aspects of implementation basis, market forecast, production plan, investment estimation and financial evaluation, etc. Combined with the corresponding economic principles, the economic analysis of the project is emphasized. Through the evaluation of the economic benefit of the project, it is considered that the project has advanced production technology, broad product demand, obvious benefit and economic feasibility.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

【共引文献】