南宁市供销社农资连锁经营项目的过程管理研究
发布时间:2018-06-12 08:50
本文选题:南宁市供销社 + 农资连锁经营项目 ; 参考:《广西大学》2015年硕士论文
【摘要】:农业是我国国民经济的基础,农资产品是我国农业发展的战略投入品,构建农资连锁经营网络与体系,不仅是确保农产品质量安全的基础保障,更是发展农村经济,提高农业经济效益与效率,实现我国城镇化战略目标的重要模式。本论文主要基于项目过程管理理论,运用项目管理的技术与方法,以南宁市供销社农资连锁经营项目为研究对象,对项目管理过程所存在的问题进行探索研究。论文首先对国内外连锁经营理论研究的发展动态进行了综述,阐明了现代农资供应链的内涵,对连锁经营的三种模式进行了比较分析,结合南宁市供销社农资连锁经营项目的背景与资源条件,确定了南宁市供销社农资连锁经营的形式。其次,运用项目过程管理的相关理论和方法,通过SWOT分析法,得出南宁市供销社农资连锁经营项目的优势、劣势、机会与挑战,并对管理过程存在的障碍要素进行了识别和分析,研究表明,南宁市供销社农资连锁经营项目的起始过程、计划过程、实施过程都分别存在两大障碍要素,控制过程存在五大障碍要素。基于上述研究,最后,为了确保南宁市供销社农资连锁经营项目目标的实现,论文对项目各管理过程分别提出了针对性的管理对策。
[Abstract]:Agriculture is the foundation of our national economy, and agricultural products are strategic inputs for the development of agriculture in our country. To construct a chain management network and system of agricultural materials is not only the basic guarantee to ensure the quality and safety of agricultural products, but also the development of rural economy. To improve agricultural economic efficiency and efficiency, to achieve the strategic goal of urbanization in China an important model. This paper is mainly based on the theory of project process management, using the technology and method of project management, taking the chain management project of supply and marketing cooperative of Nanning city as the research object, the problems existing in the process of project management are explored and studied. Firstly, this paper summarizes the development trend of chain management theory at home and abroad, clarifies the connotation of modern agricultural supply chain, and makes a comparative analysis of three modes of chain management. Combined with the background and resource condition of the agricultural material chain operation project of Nanning supply and marketing cooperative, the form of agricultural material chain operation in Nanning supply and marketing cooperative is determined. Secondly, by using the relevant theories and methods of project process management, through SWOT analysis, the advantages, disadvantages, opportunities and challenges of the agricultural supply and marketing cooperative chain management projects in Nanning are obtained. The paper identifies and analyzes the obstacle factors in the management process. The research shows that there are two major obstacles in the starting process, the planning process and the implementation process of the chain management project of supply and marketing cooperatives in Nanning. There are five major obstacles in the control process. Based on the above research, finally, in order to ensure the realization of the goal of the chain management project of supply and marketing cooperatives in Nanning, the paper puts forward corresponding management countermeasures for each management process of the project.
【学位授予单位】:广西大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:F721.2
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本文编号:2009096
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