核工业长沙中南建设工程集团公司发展战略研究

发布时间：2018-06-23 04:33

本文选题：中建公司 + 发展战略　；参考：《长沙理工大学》2015年硕士论文

【摘要】：随着中国路桥等基础工程建设行业市场化进程的加快,市场竞争越来越激烈,企业再也不能以短期的方法来应对,必须立足长远发展,站在战略的高度来谋划。企业只有制定并实施合适的发展战略,才能找准自身发展方向以在市场中获得持续的竞争优势。核工业长沙中南建设工程集团公司(以下简称“中建公司”)经过50多年的发展,目前已经成为湖南地区一家享有盛誉的大型国有工程企业,主营业务包括路桥、市政等,工程施工总承包能力和管理能力较强,在施工行业拥有良好的信誉和经营业绩。近年来,随着国内外宏观环境变动和市场竞争日趋激烈,中建公司已然面临了不少挑战。因此,对中建公司发展战略进行研究,有利于公司抓住机遇,规避经营风险,缓解竞争压力,同时也可为其他同行企业提供借鉴。本文以中建公司为背景,以公司发展历程和目前经营管理现状为基础,首先运用PEST分析方法和五力分析模型对公司所处的外部环境进行了详细分析。在分析公司内部环境时,通过实地调研从公司的发展历程、组织结构、资质、人力资源、企业文化等方面进行全面分析。其次运用SWOT方法对公司所具有的优劣势以及面临的机会与威胁进行分析,同时通过两个相关企业的案例分析,由此得出公司未来的发展战略为增长型战略：集中发展公路、桥梁等核心业务,提升其资质等级,全力培育核心竞争力：同时,为分散经营风险,充分利用资金及外部机会,向核电站建设等相关业务扩展；此外,努力寻找现有的合作平台,争取早日打入国际市场。最后提出战略实施措施,主要包括创新体制、组建有效的组织结构、完善人力资源管理、优化项目管理、加强品牌建设等,以保障公司发展战略顺利实施。
[Abstract]:With the acceleration of the marketization process of the basic engineering construction industry such as roads and bridges in China, the market competition is becoming more and more fierce. Enterprises can no longer deal with it by short-term methods. They must base themselves on the long-term development and plan from the height of strategy. Only when an enterprise formulates and implements a suitable development strategy, can it find out its own development direction in order to obtain a sustainable competitive advantage in the market. After more than 50 years of development, the nuclear industry Changsha Central and South Construction Engineering Group Company (hereinafter referred to as "China Construction Company") has become a prestigious large state-owned engineering enterprise in Hunan Province, the main business of which includes roads, bridges, municipal services, etc. The engineering construction general contracting ability and management ability is strong, has the good prestige and the management achievement in the construction profession. In recent years, with the change of macro environment at home and abroad and the increasingly fierce market competition, China Construction Company has been faced with many challenges. Therefore, the research on the development strategy of China Construction Company can help the company to seize the opportunity, avoid the operating risk, alleviate the competitive pressure, and also provide reference for other counterparts. This paper takes China Construction Company as the background, based on the development of the company and the current situation of management and management. Firstly, the paper analyzes the external environment of the company by using pest analysis method and five-force analysis model. In the analysis of the company's internal environment, through field research from the company's development process, organizational structure, qualifications, human resources, corporate culture and other aspects of a comprehensive analysis. Secondly, the SWOT method is used to analyze the advantages and disadvantages of the company and the opportunities and threats faced by the company. At the same time, through the case study of two related enterprises, it is concluded that the future development strategy of the company is a growth strategy: concentrated development road. The core business, such as bridges, should be upgraded to enhance their qualification levels, and their core competitiveness should be cultivated. At the same time, in order to spread operational risks and make full use of capital and external opportunities, they should expand to related businesses such as nuclear power plant construction. Strive to find the existing cooperation platform, strive to enter the international market as soon as possible. Finally, the paper puts forward some measures to implement the strategy, such as innovating system, setting up effective organization structure, perfecting human resource management, optimizing project management, strengthening brand construction and so on, in order to ensure the smooth implementation of the company's development strategy.
【学位授予单位】：长沙理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92;F272

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