新宝股份小家电产品研发管理绩效研究

发布时间：2018-10-11 20:01

【摘要】：经过三十多年的发展,我国小家电行业已经从最开始的简单装配逐步过渡到一个相对完整的生产体系,能够进行一定规模的生产并具备了相当的技术水平。众所周知,小家电起步的资本和技术壁垒相对较低,伴随着的是相对广阔的利润空间,这也直接吸引越来越多的公司企业涉足小家电市场。随着市场的不断发展,很多中型小家电企业扩大了产品线来寻求自身发展规模的突破,一些大家电企业也是凭借自身良好的品牌效益和管理经验向小家电行业进军,这些都直接导致小家电行业的竞争加剧,行业经营效益也出现下滑。小家电企业为了适应竞争日趋激烈的市场环境,跟上市场需求,需要进行新产品的研发来保证企业效益。随之而来的研发成本同样关系到企业的市场竞争力。有效的研发管理不仅能够有效控制新产品的研发成本,同时也能够提高保证新产品的质量,所以项目研发管理绩效逐渐引起了小家电企业高度的重视。广东新宝电器股份有限公司作为小家电市场的代表,其自身经过长足不懈的发展,取得了一些骄人成绩。但是在公司美好的发展远景下,同样面临着市场不断的冲击和行业强势的挑战,如何在保证公司产品质量的同时,减小研发成本,实现管理效益的最大化,是每一个新宝股份研发人员不断深思的问题。本文以新宝股份电热水壶的研发管理为例,陈述了小家电研发的一般流程,结合其研发流程,对小家电项目研发管理的主要特点进行了分析,借此反应说明了新宝股份小家电研发项目管理中存在的不足。从项目管理理论出发,分别阐述了项目管理中对项目进度管理、质量管理以及费用管理的影响因素,通过分析影响因素之间的相互关系,对影响因素分类进行识别,将抽象理论的管理问题转化为具象的实际管理想象。在此基础上,为了提高项目管理绩效,基于新宝股份从2013年到2015年的项目管理情况,构建了对应的项目管理绩效评价指标体系,在新宝股份现有的评价指标权重计算值下,对新宝股份近三年的项目管理绩效进行了评价,通过评价分析结果,找到了在实际项目管理中导致管理绩效不高的具体原因。为实际项目研发管理提供了指导。结合前面的分析结果,针对新宝股份产品研发管理存在的问题,给出了如何提高新宝股份小家电研发项目管理的对策与建议。
[Abstract]:After more than 30 years of development, the small household appliances industry in China has gradually transitioned from the initial simple assembly to a relatively complete production system, which can carry out a certain scale of production and has a considerable technical level. As we all know, the capital and technical barriers of small household appliances are relatively low, accompanied by a relatively broad profit space, which directly attracts more and more companies to get involved in the small home appliance market. With the continuous development of the market, many medium-sized and small household appliances enterprises have expanded their product lines to seek a breakthrough in their own development scale. Some large home appliance enterprises have also entered the small household appliances industry with their own good brand efficiency and management experience. These all directly cause the competition of small home appliance industry aggravation, industry management benefit also appears decline. In order to adapt to the increasingly competitive market environment and keep up with the market demand, small household appliances enterprises need to carry out the research and development of new products to ensure the efficiency of the enterprises. The following R & D costs are also related to the market competitiveness of enterprises. Effective R & D management can not only effectively control the R & D cost of new products, but also improve the quality of new products. Guangdong Xinbao Electric Appliance Co., Ltd., as the representative of small home appliance market, has made some remarkable achievements after considerable and unremitting development. But under the company's bright development prospect, also faces the market unceasing impact and the industry strong challenge, how to guarantee the company product quality at the same time, reduces the research and development cost, realizes the management benefit maximization, Is each new treasure stock R & D personnel constantly pondering the problem. Taking the R & D management of Xinbao electric heating kettle as an example, this paper describes the general process of the research and development of small household appliances, and analyzes the main characteristics of the R & D management of the small household appliances project combined with its R & D process. This reaction illustrates the Xinbao shares in small household appliances R & D project management deficiencies. Based on the theory of project management, this paper expounds the influence factors of project schedule management, quality management and cost management in project management. By analyzing the relationship between the influencing factors, the classification of influencing factors is identified. The management problem of abstract theory is transformed into concrete management imagination. On this basis, in order to improve the project management performance, based on the project management situation of Xinbao stock from 2013 to 2015, the corresponding project management performance evaluation index system is constructed. This paper evaluates the project management performance of Xinbao shares in the past three years and finds out the concrete reasons for the low management performance in the actual project management through the result of evaluation and analysis. It provides guidance for actual project R & D management. In view of the problems existing in the R & D management of Xinbao stock products, the countermeasures and suggestions on how to improve the R & D project management of small household appliances with Xinbao shares are given.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F273.1

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