NPI理念在工程机械企业应用研究
发布时间：2018-11-16 12:22
【摘要】：企业要想在变幻莫测的商业竞争环境中引领行业发展方向,需要不断的开发新产品和开阔新市场。归根结底,企业之间的竞争是产品质量的竞争。如何将研发出来的新产品快速高效的在制造型企业内进行试装、验证、小批量产并稳步达到高质量批量的生产过程,是国内企业由“中国制造”迈向“中国创造”的必经之路。新产品导入(New Product Introduction, NPI)就是一套久经市场考验的卓越的产品开发理念。它强调以市场需求或用户需求作为产品开发的原始驱动力,将产品从立项到完成小批量生产的过程作为一个项目来管理。它通过流程优化和产品开发过程管理,保证企业实现加快市场反应速度、缩短产品上市时间、提高产品的附加值及利润、为公司及客户创造更多的价值。本文将理论分析与实践相结合,按照理论阐述、个案分析,然后提出问题、分析问题和解决问题的逻辑思路开展研究。以S公司在NPI模式下新产品的管理作为研究对象,分析S公司在目前管理体制下新产品导入和实施过程中遇到的典型问题,并深刻剖析存在问题的根源；在此分析和研究的基础上构建和完善适合S公司的NPI模式下新产品开发管理模式。实现了NPI流程和项目管理体系的完美结合,形成了系统的新项目管理体系。在新产品开发评估环节,创新性的运用多准则决策技术与多层次分析法组合构建新产品评估体系模型及指标选择体系,通过专家考核赋值法确定各个指标的权重分析模型。最后根据S公司最新的企业发展规划和组织架构,结合公司新开发的A型整机,确认该模型的有效性。根据S公司实施NPI的结果来看,该体系在一定的程度上能提高新产品开发的成功率,缩短研发周期,S公司探讨搭建的新产品项目管理体系及评估方法也为将要或者正在实施新产品导入体系的公司提供有益的参考。
[Abstract]:If the enterprise wants to lead the development direction of the industry in the unpredictable business competition environment, it needs to continuously develop new products and open up new market. In the final analysis, the competition between enterprises is the competition of product quality. How to quickly and efficiently test and verify the new products developed in manufacturing enterprises, and produce in small quantities and steadily reach the production process of high quality batches is the only way for domestic enterprises to move from "made in China" to "made in China". The introduction of new products into (New Product Introduction, NPI) is a set of outstanding product development concepts that have been tested by the market for a long time. It emphasizes the market demand or user demand as the original driving force of product development, and manages the process from the establishment of the project to the completion of small batch production as a project. Through the process optimization and product development process management, it ensures the enterprises to accelerate the market reaction speed, shorten the time to market, improve the added value and profit of the products, and create more value for the company and customers. This paper combines the theory analysis with practice, according to the theory elaboration, the case analysis, then raises the question, analyzes the question and solves the question logical train of thought to carry on the research. Taking the management of new products in the NPI mode of S Company as the research object, this paper analyzes the typical problems encountered in the process of introducing and implementing new products under the current management system, and deeply analyzes the root causes of the existing problems. On the basis of the analysis and research, a new product development management model suitable for S Company's NPI mode is constructed and perfected. It realizes the perfect combination of NPI process and project management system, and forms a new project management system. In the evaluation of new product development, the new product evaluation system model and index selection system are constructed by the combination of multi-criteria decision technology and multi-level analysis method, and the weight analysis model of each index is determined by the evaluation and assignment method of experts. Finally, according to the latest enterprise development planning and organization structure of S Company, the validity of the model is confirmed by combining with the newly developed Type A machine. According to the results of S Company's implementation of NPI, to some extent, the system can improve the success rate of new product development and shorten the research and development cycle. The new product project management system and evaluation method discussed by S Company also provide a useful reference for the company that will or is implementing the new product introduction system.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F407.4;F273
本文编号：2335509
[Abstract]:If the enterprise wants to lead the development direction of the industry in the unpredictable business competition environment, it needs to continuously develop new products and open up new market. In the final analysis, the competition between enterprises is the competition of product quality. How to quickly and efficiently test and verify the new products developed in manufacturing enterprises, and produce in small quantities and steadily reach the production process of high quality batches is the only way for domestic enterprises to move from "made in China" to "made in China". The introduction of new products into (New Product Introduction, NPI) is a set of outstanding product development concepts that have been tested by the market for a long time. It emphasizes the market demand or user demand as the original driving force of product development, and manages the process from the establishment of the project to the completion of small batch production as a project. Through the process optimization and product development process management, it ensures the enterprises to accelerate the market reaction speed, shorten the time to market, improve the added value and profit of the products, and create more value for the company and customers. This paper combines the theory analysis with practice, according to the theory elaboration, the case analysis, then raises the question, analyzes the question and solves the question logical train of thought to carry on the research. Taking the management of new products in the NPI mode of S Company as the research object, this paper analyzes the typical problems encountered in the process of introducing and implementing new products under the current management system, and deeply analyzes the root causes of the existing problems. On the basis of the analysis and research, a new product development management model suitable for S Company's NPI mode is constructed and perfected. It realizes the perfect combination of NPI process and project management system, and forms a new project management system. In the evaluation of new product development, the new product evaluation system model and index selection system are constructed by the combination of multi-criteria decision technology and multi-level analysis method, and the weight analysis model of each index is determined by the evaluation and assignment method of experts. Finally, according to the latest enterprise development planning and organization structure of S Company, the validity of the model is confirmed by combining with the newly developed Type A machine. According to the results of S Company's implementation of NPI, to some extent, the system can improve the success rate of new product development and shorten the research and development cycle. The new product project management system and evaluation method discussed by S Company also provide a useful reference for the company that will or is implementing the new product introduction system.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F407.4;F273
【引证文献】
相关会议论文 前1条
1 石彤菊;马新顺;;基于层次分析法的新产品开发方案择优[A];第十二届中国青年信息与管理学者大会论文集[C];2010年
，本文编号：2335509
本文链接：https://www.wllwen.com/guanlilunwen/xiangmuguanli/2335509.html
