国际电力EPC总承包企业竞争力提升策略研究

发布时间：2019-01-14 08:54

【摘要】：经过近十多年的快速发展,我国国际电力工程总承包不仅在东南亚、印度、中东、中亚、非洲等新兴市场打开了局面,而且取得了一定市场竞争优势。在国际市场上,我国国际电力总承包企业不仅面临着国内企业之间“同质化”的低价竞争,而且也受到发达国家承包商转向非洲、亚洲等中低端海外市场的挤压。我国承包商海外“中国式”打法、工程项目管理水平越来越难适应新形势的需求。提升企业竞争力,实现产业升级是我国电力总承包企业亟待解决的课题。本文综合运用文献分析法和理论分析法对我国企业国际电力工程总承包竞争力影响因素进行分析,得出如下结论:(1)当前影响国际电力工程EPC总承包企业竞争力的主要因素有资源整合能力、人力资源状况、组织管理能力、企业创新能力、资金能力、品牌影响力、企业的文化凝聚力。(2)总承包企业竞争力的提升需要通过积极推动我国整体设备质量水平、推动中国标准国际化、加强行业协调自律来营造一个良好的外部环境。另外,企业要加强自身的资源整合能力、创新能力、提高人力资源水平、项目管理能力、加强融资能力、建立切实可行市场开发策略、加强品牌建设,同时要积极开展战略联盟、企业并购和非核心业务外包外部途径。(3)电建企业则应充分发挥自身优势,建立以施工为导向的设计、采购、施工协同管理机制,建立适合总承包的组织结构,厘清总部与项目部的关系,做到无缝对接,流程顺畅,完善价值产业链,加强设计管理及设计优化,加强采购管理及施工管理,通过人才培训提高人力资源水平,加强融资能力及品牌建设提升竞争力。(4)通过对SEPCOⅡ企业国际电力工程总承包竞争力进行分析,提出了增强公司国际电力EPC总承包项目竞争力提升策略及措施。
[Abstract]:After more than a decade of rapid development, China's international general contracting of electric power projects has not only opened up the situation in emerging markets such as Southeast Asia, India, Middle East, Central Asia and Africa, but also obtained a certain market competitive advantage. In the international market, China's international electric power general contracting enterprises not only face the "homogenous" low price competition among domestic enterprises, but also are squeezed by contractors in developed countries turning to Africa, Asia and other middle and low end overseas markets. The management level of engineering project is more and more difficult to meet the needs of the new situation because of the overseas "Chinese style" of contractors in our country. To improve the competitiveness of enterprises and realize industrial upgrading is an urgent task to be solved in China's electric power general contracting enterprises. This paper analyzes the influencing factors of the competitiveness of the international electric power engineering general contracting of Chinese enterprises by using the literature analysis method and the theoretical analysis method. The conclusions are as follows: (1) the main factors influencing the competitiveness of international EPC general contracting enterprises are resource integration ability, human resource condition, organization and management ability, enterprise innovation ability, capital ability, brand influence, etc. Cultural cohesion of enterprises. (2) the promotion of the competitiveness of general contracting enterprises needs to create a good external environment by actively promoting the overall equipment quality level of our country, promoting the internationalization of Chinese standards, and strengthening industry coordination and self-discipline. In addition, enterprises should strengthen their ability to integrate resources, innovate, improve the level of human resources, manage projects, strengthen financing ability, establish feasible market development strategies, and strengthen brand building. At the same time, we should actively develop strategic alliances, mergers and acquisitions of enterprises and external ways of non-core business outsourcing. (3) Electric power construction enterprises should give full play to their own advantages, establish construction-oriented design, procurement, construction cooperative management mechanism, Establish organizational structure suitable for general contracting, clarify the relationship between headquarters and project department, achieve seamless docking, smooth flow, perfect value industry chain, strengthen design management and design optimization, strengthen procurement management and construction management, Improve the level of human resources through the training of human resources, strengthen the ability of financing and brand building to enhance competitiveness. (4) through the analysis of the competitiveness of international general contract of electric power engineering in SEPCO 鈪，

本文编号：2408538