广州KX工程建设监理有限公司战略选择与实施策略研究

发布时间：2019-03-09 18:18

【摘要】：企业发展战略规划是企业发展至关重要的因素。因此,做好企业的发展战略规划有利于实现企业的长足发展。就现在来看,我国大多数监理企业都没有对制定公司发展战略和规划提起足够的重视。本文主要分析并研究了当下广州KX工程建设监理有限公司的发展情况,并进一步完善其企业战略规划。广州KX工程建设监理公司是广东省内第一批成立和开展监理业务的企业。经过多年的发展,公司在广东省甚至全国范围内都具有较高的知名度,尤其是在市政工程、房建工程等领域的监理业务中,竞争实力较强。然而,在企业快速发展其监理业务时,还面临着一些急需解决的问题。本文在分析该企业内外部环境的基础上,采用企业战略管理的理论和方法,对该企业发展战略进行分析和研究,从而进一步完善企业战略发展规划,也为研究监理企业甚至整个行业的发展战略提供了新思路。首先,本文简明扼要地阐述了相关建设监理行业的发展背景和案例公司的基本情况,对目前研究建设监理行业的情况以及参考文献进行简单介绍。其次,本文在分析企业所面临的内外部环境时,运用了 PEST和波特五力模型;同时,在广州KX工程建设监理公司的发展的基础上,重点分析了其内部资源和能力。再次,本文采用SWOT分析法对该公司自身的优劣势,以及所面临的机会和威胁进行详细分析,并给出相应的战略指导。最后,为了确保有效实现战略目标,本文对战略目标进行阶段性划分。综上所述,本文得出如下结论:首先,监理行业的地方性色彩十分浓厚,即使在国家宏观经济不景气的情况下,建设监理行业的发展前景依旧十分广阔;其次,即使广州KX工程建设监理公司具有良好的品牌形象、强大的组织背景以及技术支持,然而依然面临着很多急需解决的问题,比如说:产品结构单一、内部资源尚待有效整合;再次,据SWOT分析来看,广州KX工程建设监理公司的发展战略应该建立在提高企业核心能力的基础上,采取扩张型发展战略,改变以往单一的产品结构,努力成为以监理业务为核心、包含造价咨询、工程招标代理项目管理为一体的多元化大型综合工程管理服务的全国化企业;最后,广州KX工程建设监理公司应该对公司组织框架进行科学设计,不断调整并完善治理结构,分步推进集中聚焦阶段、整合阶段和相关多元化阶段的工作,不断建立健全人力资源管理体系,加强企业的信息化建设和企业文化建设,加强风险管理,以业务流程再造为中心,通过创建学习型组织,加强人才队伍建设,以科学高效地准则确保公司战略地顺利实施。
[Abstract]:The strategic planning of enterprise development is the most important factor of enterprise development. Therefore, to do a good job in the strategic planning of the development of enterprises is conducive to the realization of the rapid development of enterprises. At present, most of the supervision enterprises in China have not paid enough attention to the development strategy and planning of the company. This paper mainly analyzes and studies the development of Guangzhou KX Engineering Construction Supervision Co., Ltd., and further improves its enterprise strategic planning. Guangzhou KX Engineering Construction Supervision Company is the first group of enterprises in Guangdong Province to set up and carry out supervision business. After many years of development, the company has a high reputation in Guangdong Province and even the whole country, especially in the supervision business of municipal engineering, housing engineering and other fields, the competition strength is stronger. However, in the rapid development of its supervision business, there are still some urgent problems to be solved. On the basis of analyzing the internal and external environment of the enterprise, this paper adopts the theory and method of enterprise strategic management to analyze and study the development strategy of the enterprise, so as to further perfect the strategic development plan of the enterprise. It also provides a new idea for studying the development strategy of supervision enterprises and even the whole industry. Firstly, the development background of the construction supervision industry and the basic situation of the case companies are briefly described in this paper, and the current research situation of the construction supervision industry and the references are briefly introduced. Secondly, in the analysis of the internal and external environment faced by the enterprises, this paper uses the PEST and Porter five forces model; at the same time, on the basis of the development of Guangzhou KX Engineering Construction Supervision Company, the paper analyzes its internal resources and capabilities. Thirdly, the advantages and disadvantages of the company, the opportunities and threats faced by the company are analyzed in detail by SWOT analysis method, and the corresponding strategic guidance is given. Finally, in order to ensure the effective realization of the strategic objectives, this paper divides the strategic objectives in stages. To sum up, this paper draws the following conclusions: firstly, the local color of the supervision industry is very strong, even under the national macro-economic depression, the development prospect of the construction supervision industry is still very broad; Secondly, even if Guangzhou KX Engineering Construction Supervision Company has a good brand image, strong organizational background and technical support, it still faces many urgent problems, such as: single product structure, Internal resources have yet to be effectively integrated; Thirdly, according to the analysis of SWOT, the development strategy of Guangzhou KX Project Construction Supervision Company should be based on the improvement of the core competence of the enterprise, adopt the expansion development strategy, and change the former single product structure. Make great efforts to become a national enterprise which takes supervision business as the core, including cost consultation, engineering bidding agent project management as an integral whole of diversified large-scale comprehensive project management services; Finally, Guangzhou KX Project Construction Supervision Company should scientifically design the organizational framework of the company, constantly adjust and improve the governance structure, step by step to promote the work of focus stage, integration stage and related diversification stage. We should continue to establish and improve the human resources management system, strengthen the construction of enterprise information and corporate culture, strengthen risk management, take business process reengineering as the center, and strengthen the construction of the talent team through the creation of learning-type organizations. Scientific and efficient guidelines to ensure the smooth implementation of the strategy of the company.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.92

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