中国联通集团客户销售管理系统的设计与实现
发布时间：2019-03-22 10:46
【摘要】：在电信行业竞争如此激烈的今天,任何一个客户群体都是运营商争取的目标,对中国联通来说,这些与集团签订相关协议的政府机构、企事业单位、社会团体及其下属机构,以集体的名义使用中国联通产品的客户,统称为集团客户,随着电信行业的进一步发展,运营商之间集团客户的争夺将会进入白热化的阶段,为了能够更好的对集团客户的销售行为进行管理,寻找更多的商机,并且配备更好的资源来完成销售的动作,中国联通集团决定进行集团客户销售管理系统的建设。中国联通集团客户销售管理系统使用具有高扩展性与高可维护性的B/S架构来进行建设,架构设计的过程中,主要考虑的因素是系统的稳定性与可靠性,因此选用了业界公认的已经经过较长时间验证的甲骨文公司的产品来进行建设,在数据库的选型上,选用了oracle数据库,在应用服务器的选择上,选用了性能较高,安全性较高的weblogic产品,并且在系统部署时,在应用服务器之上部署了四层交换设备F5,通过这种方式,从技术上完成了中国联通集团客户销售管理系统的建设。中国联通集团客户销售管理系统在功能上主要是实现了对集团客户销售全过程的管理,从功能上来说,系统一共包含了四个核心模块,分别是销售商机管理,销售项目管理,销售合同管理,与销售业务受理。其中销售商机管理是对集团通过各种渠道得到各类商机线索进行管理,并跟踪这些商机的追踪情况；销售项目管理则是在商机确定后,根据商机的内容进行销售项目的立项,并进行销售项目的管理；销售合同管理是在销售项目进行到一定的阶段,签订合同,并对合同的信息进行管理；销售业务办理则是对集团客户在系统中订购中国联通的产品,并开户的业务过程进行管理。通过中国联通集团客户销售管理系统的建设,将联通集团原来零散的,无序的集团客户销售业务进行了流程上的统一,数据模型的科学整合,从而能够在集团的层面上对销售进行统一的管理,提高集团客户销售业务的水平。
[Abstract]:In today's fierce competition in the telecommunications industry, any customer group is the goal of the operators. For China Unicom, these government agencies, enterprises and institutions, social organizations and their subordinate agencies that sign relevant agreements with the group, Customers who collectively use China Unicom's products in the collective name are collectively called group customers. With the further development of the telecommunications industry, the competition among operators for group customers will enter a hot stage. In order to better manage the sales behavior of the group customers, find more business opportunities, and equip better resources to complete the sales action, China Unicom Group decided to build a sales management system for the group customers. The customer sales management system of China Unicom Group uses a high expansibility and high maintainability B / S architecture for construction. In the process of architecture design, the main consideration is the stability and reliability of the system. Therefore, the industry recognized the Oracle company's products that have been verified for a long time to build, in the database selection, select the oracle database, in the application server selection, choose a higher performance, the choice of the database type, the selection of the application server, the selection of the application server, Weblogic products with high security and four-layer switching equipment F5 are deployed on the application server when the system is deployed. Through this way, the construction of the customer sales management system of China Unicom Group is accomplished technically. The customer sales management system of China Unicom Group mainly realizes the management of the whole sales process of the group customers. From the function point of view, the system consists of four core modules, namely, sales opportunity management and sales project management. Sales contract management, sales business acceptance. Among them, sales opportunity management is to manage all kinds of business opportunities clues through various channels, and to track the tracking of these business opportunities; The sales project management is after the business opportunity is determined, according to the business opportunity content to carry on the sale item establishment, and carries on the sale item management; Sales contract management is in the sales project to a certain stage, sign the contract, and contract information management; The sales business is to order China Unicom's products in the system and manage the business process of opening an account. Through the construction of the customer sales management system of China Unicom Group, the original scattered and disordered group customer sales business of Unicom Group has been unified in the process and the data model has been scientifically integrated. So as to be able to carry on the unified management to the sales at the group level, improve the level of the sales business of the group customers.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
本文编号：2445524
[Abstract]:In today's fierce competition in the telecommunications industry, any customer group is the goal of the operators. For China Unicom, these government agencies, enterprises and institutions, social organizations and their subordinate agencies that sign relevant agreements with the group, Customers who collectively use China Unicom's products in the collective name are collectively called group customers. With the further development of the telecommunications industry, the competition among operators for group customers will enter a hot stage. In order to better manage the sales behavior of the group customers, find more business opportunities, and equip better resources to complete the sales action, China Unicom Group decided to build a sales management system for the group customers. The customer sales management system of China Unicom Group uses a high expansibility and high maintainability B / S architecture for construction. In the process of architecture design, the main consideration is the stability and reliability of the system. Therefore, the industry recognized the Oracle company's products that have been verified for a long time to build, in the database selection, select the oracle database, in the application server selection, choose a higher performance, the choice of the database type, the selection of the application server, the selection of the application server, Weblogic products with high security and four-layer switching equipment F5 are deployed on the application server when the system is deployed. Through this way, the construction of the customer sales management system of China Unicom Group is accomplished technically. The customer sales management system of China Unicom Group mainly realizes the management of the whole sales process of the group customers. From the function point of view, the system consists of four core modules, namely, sales opportunity management and sales project management. Sales contract management, sales business acceptance. Among them, sales opportunity management is to manage all kinds of business opportunities clues through various channels, and to track the tracking of these business opportunities; The sales project management is after the business opportunity is determined, according to the business opportunity content to carry on the sale item establishment, and carries on the sale item management; Sales contract management is in the sales project to a certain stage, sign the contract, and contract information management; The sales business is to order China Unicom's products in the system and manage the business process of opening an account. Through the construction of the customer sales management system of China Unicom Group, the original scattered and disordered group customer sales business of Unicom Group has been unified in the process and the data model has been scientifically integrated. So as to be able to carry on the unified management to the sales at the group level, improve the level of the sales business of the group customers.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
【引证文献】
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1 陈筱翠;;统计技术在船舶管理活动中的应用[A];如何在质量体系中有效应用统计技术方法征文选[C];2000年
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