供给侧结构性改革环境下的国华电力公司发展战略研究

发布时间：2019-06-18 20:43

【摘要】：电力行业是国家的重要工业基础,一直以来,该行业由政府所垄断。受益于过去二十几年的经济高速增长,催生了一批航母型企业,如国家电网、华能、华电等世界500强企业。目前在我国的电力能源市场,形成了以火电为主,水电次之,核能、光伏、风能等新能源为辅的格局。近几年来,由于经济增速的放缓,全社会用电需求也明显萎缩。同时,来自环保方面的压力也促使传统电力逐步向清洁能源转型。“供给侧结构性改革”这一概念由习近平总书记首先提出,旨在适度扩大总需求的同时着力加强供给侧改革,改善供给侧结构,提高供给的质量和效率,为经济增长提供新动力。对电力行业而言,这既是机遇,同时也是挑战。本文所研究的国华电力属于电力行业的后起之秀,不属于五大发电集团,自1999年成立起凭借其母公司中国神华集团央企背景与丰富煤炭资源迅速崛起,发展至今已成为总资产规模超过千亿元,装机容量超过3500万千瓦的中型发电公司。站在巨人肩膀上的国华电力起点较高,资产较为优良,人员素质较高,大容量机组、清洁煤电相比原来的五大发电集团有一定优势。随着供给侧结构性改革的持续开展,国华电力需抓住这个机遇,寻找新的定位,走新的战略发展道路。本研究主要通过定性分析与案例研究,结合国华电力当前所面临的实际情况,全面审视企业的内外部环境,并以SWOT分析模型作为战略分析工具,制定适合企业的发展战略,包括一体化战略、多元化战略与国际化战略,目的在于适应新的发展环境。同时,依据国华电力公司自身的客观实际,在本研究中提出了七个方面的保障措施,包括了重新构建与经营战略相符的组织结构与治理结构,完善以风险控制为核心的全过程项目管理,坚持以人才为核心的人力资源管理,强化以市场导向为核心的营销管理,加大科技创新及设备技术改造投入力度,保障资金精准投用的全面财务预算管理,以及倡导与经营理念相适应的企业文化。
[Abstract]:The power industry is an important industrial base of the state, and the industry has been monopolized by the government. The economic growth in the past two decades has led to a number of carrier-type enterprises, such as the State Grid, Huaneng, Huadian and other Fortune 500 enterprises. At present, in our country's electric energy market, a pattern of new energy, such as thermal power, second place, nuclear energy, photovoltaic and wind energy, is formed. In recent years, due to the slowdown of economic growth, the demand for electricity consumption of the whole society is also obviously shrinking. At the same time, pressure from environmental protection has also led to the gradual transition of traditional electricity to clean energy. The concept of "supply-side structural reform" is first put forward by the general secretary of Xi Jinping, and is aimed at strengthening the supply-side reform, improving the supply-side structure, improving the quality and efficiency of the supply, and providing new impetus for economic growth. For the power industry, this is both an opportunity and a challenge. The state-China power studied in this paper belongs to the post-start of the power industry, and it is not a five-generation power generation group. Since its establishment in 1999, with the rapid rise of the background and abundant coal resources of the China Shenhua Group of its parent company, the development has now become the total assets scale of more than 100 billion yuan, Medium-sized power generation company with installed capacity of more than 35 million kilowatts. The state-China power starting point on the shoulder of the giant is higher, the assets are better, the personnel quality is higher, the large-capacity unit and the clean coal power have a certain advantage over the original five power generation groups. With the continuous development of the supply-side structural reform, Guohua power needs to seize this opportunity to find a new position and take a new strategic development path. In this study, the internal and external environment of the enterprise is fully examined by the qualitative analysis and the case study, and the SWOT analysis model is used as the strategic analysis tool to formulate the development strategy for the enterprise, including the integration strategy. The purpose of the diversification strategy and the internationalization strategy is to adapt to the new development environment. At the same time, according to the objective reality of Guohua Electric Power Company, seven aspects of the safeguard measures are put forward in this study, including the construction of the organizational structure and the governance structure in line with the operation strategy, and the whole process project management with the core of risk control. Insist on the human resource management with the core of the talents, strengthen the marketing management based on the market orientation, increase the investment in the technology innovation and equipment technical transformation, guarantee the comprehensive financial budget management for the accurate investment of the funds, and promote the enterprise culture which is compatible with the management idea.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

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