mobile internet mobile social application user behavior

  本文关键词：国内外移动社交类应用用户信息行为研究进展，，由笔耕文化传播整理发布。

国内外移动社交类应用用户信息行为研究进展

Research Review on Users＇ Information Behaviors of Mobile Social Apps

[1] [2]

Li Li Ding Ning（ 1 School of Information Management , Wuhan University, Wuhan 430072 2 Chongqing College of Electronic Engineering, Chongqing 401331）

[1]武汉大学信息管理学院,汉430072; [2]重庆电子工程职业学院,庆401331

文章摘要：[目的／意义]移动社交类应用已跃至移动app使用率和使用规模第一，对人们的网络行为带来重要影响。对移动社交类应用用户行为研究进展进行回顾，有助于研究者了解现有研究进展，从而更加深入地揭示移动社交类应用用户的行为规律。[方法／过程]从移动社交类应用的生命周期出发，系统梳理国内外对移动社交类应用用户的接受、使用、转移、退出等行为的研究，并从研究内容和研究方法等方面对比分析国内外的相关研究。[结果／结论]国内外对移动社交类应用用户的接受意愿和动机的研究已趋成熟，对不同移动社交类应用的用户行为比较和移动社交类应用用户的消极使用行为研究仍处于起步阶段，研究层次较浅，

Abstr：[ Purpose/significance ] Mobile social apps, which place the first in the usage rate and scale of mobile apps, have brought the vital influences on users＇online behaviors. It is useful to make the research review on users＇online behaviors of mobile social apps. , It can help researches to understand the research progress, thus go further to reveal the behavior pattern of mobile social apps. [ Method/process ] Based on the lifecycle of mobile social apps, this paper system- atically summarizes the research on behaviors of accepting, using, transferring and quitting, and makes a comparison be- tween domestic and overseas research in terms of research contents and methods. [ Result/conclusion ] The research about adaption motivations and intention of mobile social apps has been analyzed numerously. However, the differences between users＇ behaviors in different mobile social apps and the negative behavior of usage in mobile social apps are still at an ini- tial stage, which are the research trends in this area.

文章关键词：

Keyword：:mobile internet mobile social application user behavior

  本文关键词：国内外移动社交类应用用户信息行为研究进展，由笔耕文化传播整理发布。