由虚拟到真实的社交网站界面设计研究

发布时间：2018-02-04 13:26

本文关键词： 界面设计社交网站 O2O 以人为本　出处：《北京交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：摘要：社交网站从2002年-2012年经历了发展、兴盛、热潮三个阶段,社交网络使我们生活更便利的同时,也暴露出了一些问题,过度的依赖或者将社交局限于线上都是一些负面的不利因素。互联网是作为一种先进的生产力而存在的,本质是为人服务的,从“人本主义"的角度来看,社交网站也可以成为一种帮助真实社交的工具；另外从马斯洛的需求层次上来讲,随着用户需求不断增长,对互联网的接受程度越来越强,思想愈加开放,对社会和生活的探索欲也随之增长,虚拟到真实(从线上延伸到线下)的社交服务模式也将会随之而来。笔者以界面设计为切入点,试图为O2O (online to offline)社交网站更好的发展提出一些建议和策略。 020社交网站的用户行为主要是接受、创造信息数据和跟他人互动,界面作为人与机器进行交流的媒介在很大程度上影响着网站用户的思考与行为,而把握用户的思考和行为是优化体验,提高用户粘性的有力保证,所以把握用户的思考和行为的认知规律对020社交网站用户界面有着重要的意义。论文的第一部分主要是对用户界面的认知特性进行归纳分析,从认知心理学的角度出发,具体分析了经验,当前环境,目标导向,信息结构,色彩,记忆这6个感知要素,进而得到优化界面的重要启示并总结这6个要素的对界面设计的影响效果和作用范围。论文的第二部分是对020社交网站界面设计研究,笔者通过访谈和调查分析网站用户行为从而得出需求,综合020社交需求和认知要素对界面设计的启示,提出满足用户020社交行为的基本交互设计框架,从用户界面的信息构建,交互框架,视觉设计这三个方面探索研究虚拟到现实的社交网站界面设计。本课题涉及心理学,设计学,社会学等多个学科领域,旨在提出一些参考建议,为推动虚拟到真实的社交网站发展尽微博之力,使社交网络立体化多元化发展,丰富我们的生活。
[Abstract]:Absrtact: from 2002 to 2012, social network has experienced three stages of development, prosperity and upsurge. While social network makes our life more convenient, it also exposes some problems. Excessive dependence or limitation to social networking are some of the negative factors. The Internet exists as an advanced productivity, essentially serving people, from the point of view of "humanism". Social networking sites can also be a tool for real social interaction; In addition, from the level of Maslow's demand, with the growing demand of users, the acceptance of the Internet is becoming stronger and stronger, the thought is more open, and the desire to explore the society and life has also increased. Virtual to real (from online to offline) social service model will also follow. I take interface design as the starting point. This paper tries to put forward some suggestions and strategies for the better development of O _ 2O online to online social networking sites. 020 social network user behavior is mainly to accept, create information data and interact with others, interface as a medium for communication between people and machines, to a large extent, affect the website users' thinking and behavior. To grasp the user's thinking and behavior is to optimize the experience and to improve the user's stickiness, so it is of great significance to grasp the user's thinking and behavior of the user interface of the 020 social network site. The first part of the paper is to analyze the cognitive characteristics of the user interface, from the perspective of cognitive psychology, the specific analysis of experience, current environment, goal-oriented, information structure, color. Memory of these six perceptual elements. Then get the important enlightenment of optimizing interface and summarize the influence effect and scope of the six elements on the interface design. The second part of the paper is the research on the interface design of 020 social networking site. The author analyzes the user behavior through interviews and surveys to obtain the needs, synthesizing the inspiration of 020 social needs and cognitive elements to the interface design, and puts forward the basic interactive design framework to meet the user 020 social behavior. From the three aspects of user interface information construction, interactive framework, visual design to explore the virtual to the reality of social networking site interface design. This topic involves psychology, design, sociology and other disciplines. The purpose of this paper is to put forward some suggestions to help promote the development of virtual to real social networking sites, to make social networks more diversified and to enrich our lives.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

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