基于原创云阅读平台的公益性作家孵化机制研究

发布时间：2018-03-10 09:22

本文选题：作家培养　切入点：孵化　出处：《南京大学》2014年硕士论文　论文类型：学位论文

【摘要】：现有的作家培养机制无法满足社会对作家的需求。因此,需要涵义更广的作家孵化机制来解决。原创云阅读平台是原创文学网站和云阅读平台融合的产物,其继承了两者在作家孵化方面的诸多优势。基于此,本文尝试构建一套基于原创云阅读平台的公益性作家孵化机制来解决上述问题。本文通过对我国现有的作家群体的培养机制中存在的问题进行研究分析,发现其难以满足社会对作家的需求。通过对原创云阅读平台在作家孵化方面的优势分析以及对盛大文学的例子的剖析,发现原创云阅读平台在作家孵化方面有应用的价值,但进一步的扩展应用需要做一些调整。为此,本文在现有平台的基础上结合相关的研究成果,提出了基于原创云阅读平台的公益性作家孵化机制。本文所提的方案的贡献和创新主要表现在：第一,将信息管理工程的思想融入传统图书领域。通过构建一套建立在原创云阅读平台上的公益性作家孵化机制,运用云计算、大数据等先进技术,以系统化、工程化的思想对作品、作者等相关数据进行科学管理,建立相关的机制,从而解决传统作家培养机制在作家培养模式和作者收入方面的诸多问题,为我国文化产业的发展起到积极推动的作用。第二,用互联网技术对传统图书的创作发行模式进行了改造。现有的这类题材的作品的创作模式以纸质书发行为主,具有创作周期长、与读者互动少、发行成本高等诸多不足。本文在借鉴网络文学创作发行经验的基础上,根据传统图书的特性,进行了改良,提出了交互式、按章节写作、按需写作等适合传统图书创作的新写作模式,并配合制定了相应的签约机制、违约机制和绩效评估与奖励机制。而本文采用的全面免费的全覆盖云阅读方式则极大地提高了平台作品的覆盖率,降低了发行成本。第三,对原创云阅读平台的绩效评估方式进行改良。本文以公益性为出发点,结合在线创作的特点,通过对作品章节分类打分、内部排名、加权计酬的方式,对作者的绩效评估方式进行了改良。使得其不再单纯依赖于点击率、订阅量等指标,从而有利于保护那些小众化、社会意义较大的作品。
[Abstract]:The existing writer training mechanism can not meet the needs of the society for writers. Therefore, it needs a broader writer incubation mechanism to solve the problem. The original cloud reading platform is the product of the integration of the original literature website and the cloud reading platform. It inherits many of the advantages of both in the incubation of writers. This paper attempts to construct a public welfare writer incubation mechanism based on the original cloud reading platform to solve the above problems. Through the analysis of the advantages of the original cloud reading platform in the incubation of writers and the analysis of the examples of Shanda literature, it is found that the original cloud reading platform has application value in the incubation of writers. However, the further expansion of the application needs to be adjusted. Therefore, this paper combines the related research results based on the existing platform. This paper puts forward the incubating mechanism of public welfare writers based on the original cloud reading platform. The contributions and innovations of the schemes proposed in this paper are as follows: first, Integrating the idea of information management engineering into the field of traditional books. Through constructing a set of incubating mechanism of public welfare writers based on the original cloud reading platform, using cloud computing, big data and other advanced technologies to systematize and engineer the works, The author and other related data are managed scientifically and the relevant mechanism is established, so as to solve the problems of the traditional writer training mechanism in the writer training mode and the author's income, and play an active role in promoting the development of the cultural industry in our country. The creation and distribution mode of traditional books has been reformed by using Internet technology. The existing creation mode of this kind of works is mainly paper book distribution, with long creative cycle and less interaction with readers. Based on the experience of network literature creation and distribution, according to the characteristics of traditional books, this paper has improved, put forward interactive, according to the chapter writing, The new writing mode suitable for traditional book creation, such as on-demand writing, and the corresponding signing mechanism have been worked out. Default mechanism and performance evaluation and reward mechanism. And the full free and full coverage cloud reading method adopted in this paper has greatly improved the coverage of platform works and reduced the distribution cost. Third, To improve the performance evaluation of the original cloud reading platform. This article takes the public welfare as the starting point, combines the online creation characteristic, through classifies the work chapter score, the internal ranking, the weighted pay way, The author's performance evaluation method is improved, which makes it no longer rely solely on the index of click rate, subscription and so on, which is helpful to protect the works which are small and of great social significance.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;I206.7

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