我国青少年网站发展中的问题及对策

发布时间：2018-04-01 03:00

本文选题：青少年网站　切入点：网站评价指标　出处：《华中科技大学》2014年硕士论文

【摘要】：据CNNIC统计①，我国网民规模已达6.18亿，其中青少年群体已成为最主要的网络使用人群。本研究以青少年网站为研究对象，，梳理我国青少年网站的发展现状。在此基础上，按照思想类、艺术类、学习类、娱乐类四种类型抽取7家典型青少年网站作为分析对象。在借鉴国内外学者对网站评价指标体系研究的基础上，运用层次分析法根据网站内容、形式、功能、影响力四个维度提出56个可测量指标，并赋予权重。对网站的首页、专栏、专题分别进行评价分析和比较。分析结果显示：不同类型的青少年网站建设水平差异较大，官办网站发展较好；青少年网站整体形式趋向活泼和趣味化；部分网站宣传力度较弱，社会影响力不够。值得注意的是：青少年网站整体发展水平落后、网站建设资源分配不均（官办、民办）、网站表达形式单薄，内容缺乏吸引力、高质量网站较少，整体影响力不足。针对调研发现的突出问题，我们从以下方面提出了建议与对策：一是深入了解受众心理，明确网站特色定位；二是丰富网站表达形式，开发网站建设链条；三是加强网站内容建设，打造精品专栏专题；四是建设知名品牌网站，加大宣传推广力度。
[Abstract]:According to the CNNIC statistics 1, the number of Internet users in China has reached 618 million, among which the youth group has become the most important network users. This study takes the youth website as the research object, combing the current situation of the development of the youth website in our country. According to the four types of ideology, art, learning and entertainment, 7 typical youth websites were selected as the analysis objects. On the basis of studying the evaluation index system of website by domestic and foreign scholars, the paper puts forward 56 measurable indexes according to the content, form, function and influence of website by AHP, and gives weight to the first page of the website. The analysis results show that the level of construction of different types of young people's websites is quite different, the official websites are developing better, the overall forms of youth websites tend to be lively and interesting; Some websites propaganda is weak, the social influence is not enough. It is worth noting that the overall development level of the youth website is backward, the resources of website construction are not evenly distributed (official, private, the expression of the website is thin, the content is not attractive, the high quality website is less, the overall influence is insufficient. In view of the outstanding problems found in the research, we put forward some suggestions and countermeasures from the following aspects: first, we should deeply understand the psychology of the audience and define the characteristic positioning of the website; second, we should enrich the expression form of the website and develop the chain of website construction. The third is to strengthen the construction of website content, to create special items; fourth, to build famous brand websites, and to increase publicity and promotion.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D669.5;G206;TP393.092

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