页面布局对视觉搜索效率的影响

发布时间：2018-04-02 06:25

本文选题：页面布局　切入点：搜索效率　出处：《西南交通大学》2017年硕士论文

【摘要】：近年来,随着互联网行业的迅猛发展,成为大家日常生活中不可缺少的工具。互联网的页面作为人机交互中重要的一个环节,其布局对视觉搜索效率的影响非常的重要。但是在页面设计的过程,往往为了追求视觉的冲击力以及炫酷的技术,设计者通常会忽视页面本身的作用,降低用户使用过程中的搜索效率,很难让用户产生较高的满意度。当前国内外对于页面视觉搜索效率的研究较多,通常是使用实验的方法去探索影响页面搜索效率的因素,具体到内容密度、颜色等方向。本文在梳理相关的文献基础上,利用眼动实验与行为学理论相结合的方法去探索页面布局对视觉搜索效率的影响。本文所做的工作主要工作如下:(1)在大量文献阅读的基础上,总结提炼现有的关于页面视觉搜索效率的研究,在现有研究的基础上,提出本文的研究思路。(2)本文主要研究页面布局设计中两个重要的因素-信息密度和信息摆放的位置对视觉搜索效率的影响。然后对页面信息类型、参加实验的被试网站使用经验加以控制,然后获取不同页面布局下搜索效率和用户满意度的结果。(3)对眼动数据以及问卷评分情况,进行重复测量方差分析,探讨密度和位置因素对视觉搜索效率的影响,并在实验结果的基础上提出相关建议。本文研究所得结论如下:(1)被试人员在密度低的页面上视觉搜索效率小于密度高的页面。(2)文本信息的页面中右上方区域内被试人员的搜索效率最高,图片信息的页面对右下方区域的视觉搜索效率最高。(3)被试人员对密度高的页面使用满意度高于密度低的页面。
[Abstract]:In recent years, with the rapid development of the Internet industry, it has become an indispensable tool in our daily life. The effect of layout on visual search efficiency is very important, but in the process of page design, designers tend to ignore the role of the page itself in pursuit of visual impact and cool technology. It is difficult to reduce the search efficiency of users in the process of using, it is difficult for users to produce higher satisfaction. At present, there are more researches on page visual search efficiency both at home and abroad, usually using experimental methods to explore the factors that affect the efficiency of page search. Specific to the content density, color and other directions. This article on the basis of combing the relevant literature, The effect of page layout on visual search efficiency is explored by combining eye movement experiment with behavioral theory. The main work of this paper is as follows: 1) based on a large amount of literature reading, Summarizing and refining the existing research on the efficiency of page visual search, based on the existing research, This paper mainly studies the influence of two important factors in page layout design-information density and location of information placement on visual search efficiency. Participants in the experiment used experience to control them, and then obtained the results of search efficiency and user satisfaction under different page layout. To explore the effects of density and location on visual search efficiency, Based on the results of the experiment, some suggestions are put forward. The conclusions of this study are as follows: 1) the subjects were found to be found in the upper right region of the text information page with a visual search efficiency of less than that of the high-density page on a low-density page. The search efficiency of the test personnel is the highest, The visual search efficiency of the image information was the highest in the lower right region.) the participants' satisfaction with the high density pages was higher than that of the low density pages.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP393.092

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