互联网购物用户体验及信息传播机制研究

发布时间：2018-04-03 07:19

本文选题：互联网购物　切入点：用户体验　出处：《浙江大学》2014年硕士论文

【摘要】：20世纪90年代以来,互联网信息技术的迅猛发展,使得人类社会进入了“信息时代”。人类社会的网络化,信息的可视化,体验的多样化,改变了人们的生活方式。在互联网信息架构模式下,信息传播过程中形成的机制更是这个架构的命脉,是形成互联网不同用户体验模式的根本。另外,随着网络环境的完善,越来越多的消费者愿意选择“网购”这种全新的购物体验模式。不同互联网信息扩散机制导致了用户购物体验模式更加全面化,多样化。本文以互联网购物体验为研究课题,关注并收集了大量电商平台、社交平台、移动终端平台上影响购物体验、购物交易的研究素材。结合互联网购物体验过程研究分析了信息内容属性、信息渠道流向、信息载体形式及信息参与者等核心要素。通过体验用户具体交互行为、事件跟踪观察、被试口述记录整理,提出了以人、目标信息为传播节点的三种基本传递方式。文中还结合信息传播经典理论,尝试找出新载体下信息扩散及信息猎取的一般特点及基本机制。针对性地选择电商、社区商业平体、社交平台、整合平台下典型产品,例如淘宝网、美丽说、微博、一淘等产品进行研究分析,从差异化角度描述了信息传播的特点,并以此为基础提出用户购物体验的优化策略。最后,作者希望通过移动终端的商业应用软件设计,预言出未来全新的用户购物体验方式。本文希望通过研究购物体验过程找出信息扩散及猎取的特点与一般规律,力图在未来购物体验趋势下,做出自己具有创造力的诠释。本文还跨越网购平台本体从用户购物体验下人与信息关系、信息传播机制着手研究普适规律,并最终回归到网购平台产品创新设计。
[Abstract]:Since 1990's, with the rapid development of Internet information technology, human society has entered the "information age".The network of human society, the visualization of information and the diversification of experience have changed people's way of life.In the Internet information architecture, the mechanism formed in the process of information dissemination is the lifeblood of this framework, which is the root of the formation of different user experience modes on the Internet.In addition, with the improvement of the network environment, more and more consumers are willing to choose the new shopping experience mode.Different Internet information diffusion mechanisms lead to a more comprehensive and diversified user shopping experience model.In this paper, the Internet shopping experience as a research topic, pay attention to and collect a large number of e-commerce platform, social platform, mobile terminal platform on the impact of shopping experience, shopping transactions research materials.Based on the research of Internet shopping experience, this paper analyzes the core elements, such as information content attribute, information channel flow, information carrier form and information participant.Through experiencing the specific interactive behavior of the user, tracking and observing the events, and arranging the oral records of the subjects, three basic transmission methods are proposed, which take the human and the target information as the communication nodes.Combined with the classical theory of information dissemination, this paper tries to find out the general characteristics and basic mechanism of information diffusion and information hunting under the new carrier.Targeted selection of e-commerce, community business flat body, social platform, integration platform typical products, such as Taobao, beauty, Weibo, Yi Amoy and other products for research and analysis, from the perspective of differentiation described the characteristics of information dissemination.Based on this, the optimization strategy of user shopping experience is put forward.Finally, the author hopes to predict a new user shopping experience in the future through the design of the commercial application software of mobile terminal.This paper hopes to find out the characteristics and general rules of information diffusion and hunting by studying the process of shopping experience, and try to make its own creative interpretation under the trend of shopping experience in the future.This paper also goes beyond the online shopping platform ontology from the relationship between people and information under the user's shopping experience, the information dissemination mechanism starts to study the universal law, and finally returns to the product innovation design of the online shopping platform.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;G206

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