一种面向汽车个性化定制的智能交互方法

发布时间：2018-04-10 00:10

本文选题：智能交互　切入点：个性化定制　出处：《中国机械工程》2017年19期

【摘要】：针对传统汽车在线个性化定制服务中缺乏有效的交互,且消费者隐性需求的获取和转化研究不足等问题,研究了隐性需求的获取和转化以及产品定制特征的分析和表述,建立了产品特征与用户需求的映射模型,提出了一种基于组织符号学思想的智能交互方法,并采用黄金分割法对所提方法进行了迭代优化。最后利用汽车颜色的定制对此方法进行了测试。测试结果表明,该方法能在一定程度上提高个性化定制服务的互动性和引导性。
[Abstract]:In view of the lack of effective interaction in the traditional automotive online personalized customization service, and the insufficient research on the acquisition and transformation of consumers' hidden demand, this paper studies the acquisition and transformation of hidden demand and the analysis and expression of product customization features.A mapping model between product features and user requirements is established, and an intelligent interaction method based on organizational semiotics is proposed, and the golden section method is used to optimize the proposed method iteratively.Finally, the method is tested by the customization of automobile color.The test results show that this method can improve the interaction and guidance of personalized customization service to some extent.
【作者单位】：浙江省高端激光制造装备协同创新中心;浙江工业大学特种装备制造与先进加工技术教育部重点实验室;浙江工业大学工业设计研究所;
【基金】：国家自然科学基金资助项目(71373242)
【分类号】：F407.471;TP393.09

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