基于交互过程的网站用户行为分析系统的设计与实现

发布时间：2018-04-21 09:26

本文选题：用户行为分析 + 交互过程　；参考：《北京交通大学》2015年硕士论文

【摘要】：随着网站用户数量的增多,管理者与运营人员等急需了解站点被访问的情况、用户的行为表现等,以辅助站点管理和提供决策支持。在网站各职能岗位对用户行为分析的需求中,识别用户与网页交互的“规律”则是最亟待实现的。用户在网站的每一次操作都可以通过页面或事件追踪进行记录,一次完整会话就可以统计成为一条事件轨迹,从海量的事件轨迹中挖掘用户与网页的实际交互过程是解决该问题的关键所在。挖掘结果将会反映出大部分用户对网站操作的适应与否,还会间接反映用户的操作习惯以及对网站的流程理解。目前在网页用户行为分析领域对交互过程的研究还只停留在了热力图、访问页面序列图、点击流模型等以页面为基础的分析方案。除了不能细化至页面事件外,没有模型化的分析结果、缺少与预期流程的差异比较、无法完成性能分析也成为了这些方案的主要缺点。本文以挖掘用户交互过程为核心需求点,首先提出了对流程图图元的扩展,用以更好地表达预期流程；然后从网站访问日志中获得会话的事件轨迹后通过a算法挖掘出实际交互过程模型；继而与预期流程图进行比较,分析差异、计算相似度；最后通过事件时间戳定量统计出实际交互过程的性能。除了交互过程分析外,系统还将实现流量分析、内容效率分析、用户分析三类网站基础数据统计业务,以满足更多需求。论文选题源自本人在实习工作中实际参与的项目,本人在项目中负责所有的功能设计和本文所提到模块的实现开发。本文在分析了系统需求后,详细介绍了交互过程分析的算法设计,最后以系统设计与实现部分本人开发的模块为核心进行了技术架构及功能实现的详细介绍。本文最后通过一个真实的在线购票网站作为实验对象来演示α算法挖掘交互过程的可行性,证明了工作具有一定的研究和工程应用价值。
[Abstract]:With the increase of the number of users in the website , the manager and the operator need to know the situation of the site being accessed , the behavior of the user and so on , so as to assist the site management and provide the decision support .

At present , the research on the interaction process in the field of webpage user behavior analysis is still only on the page - based analysis scheme such as the thermal diagram , the access page sequence diagram , the click flow model and the like . In addition to being unable to drill down to the page event , there is no modeling analysis result , and the lack of the difference comparison with the expected process , and the failure to complete the performance analysis is also the main disadvantage of these schemes .

In this paper , based on the mining user interaction process as the core requirement point , the extension of the flowchart primitive is first proposed to better express the expected flow ;
then obtaining the event track of the session from the website access log , and digging out the actual interaction process model through the a algorithm ;
then comparing with the expected flow chart , analyzing the difference and calculating the similarity ;
In addition to the interactive process analysis , the system will realize the flow analysis , the content efficiency analysis , the user analysis three kinds of website basic data statistical business to meet more needs .

This paper analyzes the system demand , introduces the algorithm design of interactive process analysis , and finally introduces the technical architecture and function realization in the system design and the module developed by myself .

Finally , a real online ticket booking website is used as the experimental object to demonstrate the feasibility of the alpha algorithm mining interaction process , which proves that the work has certain research and engineering application value .

【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092

【参考文献】