基于豆瓣同城活动的线上线下社交影响研究

发布时间：2018-04-26 05:29

本文选题：社交网络 + 社交影响　；参考：《计算机学报》2014年01期

【摘要】：社交网络中单纯的线上交互已经无法满足用户的需求,一些新型的融合用户线上和线下体验的社交网络服务开始出现.文中基于国内知名的豆瓣同城活动网站,探索用户线下活动和线上行为的特点,进而研究线上线下的社交影响.通过对44天内采集到的6545个活动和近10万次参与用户的统计分析,结合对活跃用户的问卷调查和真实数据实例验证两种方式,发现线上社交影响在一定条件下推动了活动的开展,而活动的开展对用户线上社交关系的建立也有一定的促进作用.该研究有助于理解基于线下活动的社交网络及其参与者的行为特点,并验证了线下活动与线上关系的相互影响,该研究成果对于广告投放、活动组织和好友推荐等应用有重要现实意义.
[Abstract]:The simple online interaction in social networks has not been able to meet the needs of users, and some new social network services that integrate online and offline experiences of users are beginning to emerge. Based on the well-known Douban Tongcheng activity website, this paper explores the characteristics of users' offline activities and online behaviors, and then studies the social impact of online and offline activities. Through the statistical analysis of 6545 activities and nearly 100000 participating users collected in 44 days, combined with questionnaire survey of active users and real data examples to verify the two ways, It is found that the influence of online social interaction promotes the development of activities under certain conditions, and the development of activities can also promote the establishment of online social relationships of users. The study helps to understand the behavioral characteristics of offline social networks and their participants, and verifies the interaction between offline activities and online relationships. The application of activity organization and good friend recommendation has important practical significance.
【作者单位】：西北工业大学计算机学院;
【基金】：国家自然科学基金(61222209,61103063) 教育部“新世纪优秀人才支持计划”(NCET-12-0466) 教育部高等学校博士学科点专项科研基金(博导类)(20126102110043) 陕西省自然科学基础研究计划项目(2012JQ8028)资助~~
【分类号】：TP393.09

【共引文献】