基于微博环境下的意见领袖和政府互动研究

发布时间：2018-04-30 14:32

本文选题：微博 + 意见领袖　；参考：《中共北京市委党校》2014年硕士论文

【摘要】：微博作为新兴的交互媒体诞生之后，以其方便、快捷、互动的媒体特性，催生了大量的意见领袖，他们因言论行为、职业背景、知识权威、道德优势等原因获得了极高的关注度和影响力。他们围绕公益慈善、突发性事件、揭弊反腐、参政议政等热点议题发表观点和建议，由于众多粉丝的跟随和推动，引导了微博场域中舆论的导向，并将虚拟社区中的影响力直接反映到现实社会。意见领袖代表了大批粉丝的利益诉求，，由此和此政府产生了大量且频繁的互动，双方的互动过程包含了政府舆论引导、信息公开、政策应对和意见领袖的舆论监督、参政议政、网络自律等方面的内容。本文首先分析了“意政”互动的一般内涵、历史流转，并对微博环境下的意见领袖的时代特征做了着重分析，然后在三个“意政”互动案例描述之后，对“意政”互动的信息流过程、互动机制做了研究说明。最后对良性的“意政”互动标准做了四点概括：公平正义的目标导向、平等规范的互动环境、广泛参与的互动主体和持续有效的互动保障，并对于如何构建良性的“意政”互动关系提出了自己的思考。本文选题贴近社会现实，综合了传播学、公共管理学、政治学等学科的学科内容，交叉视角新颖独特，以描述性分析为主，穿插了案例研究、模型分析的研究方法，比较有创新性。在社会管理创新的大趋势下，微博意见领袖和政府的互动，在纾解社会情绪、弥补政策漏洞和完善社会主义民主等方面具有无可替代的意义。
[Abstract]:After Weibo was born as a new interactive media, with its convenient, quick and interactive media characteristics, he gave birth to a large number of opinion leaders, who because of their speech behavior, professional background, knowledge authority, Moral advantages and other reasons have gained a high degree of attention and influence. They put forward their views and suggestions on such hot topics as public welfare and charity, sudden incidents, corruption, participation in politics, and so on. As a result of the follow and promotion of many fans, they guided Weibo's public opinion in the field. And the influence in the virtual community is directly reflected to the real society. Opinion leaders represent the interests of a large number of fans and thus have a large and frequent interaction with the government. The interactive process between the two sides includes government public opinion guidance, information disclosure, policy response and opinion leaders' supervision by public opinion, participation in political affairs, Network self-discipline and other aspects of the content. This paper first analyzes the general connotation and historical circulation of "Italy and politics" interaction, and makes an analysis of the characteristics of the opinion leaders under Weibo's environment. Then, after describing the three "Italy and politics" interactive cases, This paper studies the information flow process and interaction mechanism of Idei-political interaction. Finally, it summarizes the benign "Italy and politics" interactive standard: the goal orientation of fairness and justice, the interactive environment of equality and norm, the interactive subject of extensive participation and the continuous and effective interactive guarantee. And how to build a benign "Italy-government" interactive relationship put forward their own thinking. This thesis is close to the social reality, synthesizes the subject contents of communication, public management, political science, and so on. The cross-perspective is novel and unique. It mainly focuses on descriptive analysis, and intersperses the research methods of case study and model analysis. More innovative. Under the general trend of social management innovation, the interaction between Weibo's opinion leaders and the government has irreplaceable significance in relieving social emotions, closing policy loopholes and perfecting socialist democracy.
【学位授予单位】：中共北京市委党校
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092;D63

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