汽车类垂直网站中信息的图形化设计研究

发布时间：2018-06-07 20:55

  本文选题：汽车垂直网站 + 情感化设计　； 参考：《北京建筑大学》2014年硕士论文

【摘要】：步入二十一世纪以来，中国汽车产业有了突飞猛进的发展，2009年已经超越美国成为全球第一大汽车市场。与此同时以汽车垂直网站为代表的网络媒体也获得了良好的发展契机，日益成为了汽车行业发展的主要推动力量，也成为了汽车消费者获得汽车相关信息的主要来源。在此背景下，一方面汽车营销对互联网汽车媒体越发依赖，而另一方面就汽车垂直网站而言，高流量、高用户关注度、高粘度的回访量是网站在竞争中拔得头筹的重要保障。 汽车垂直网站的主要职责是向用户提供汽车报价，新闻，评测，车型等各种各样信息。然而这些数据往往专业性太强，种类繁杂，当众多信息从四面八方涌来时，就会加重用户的认知负担，降低理解能力。为此，我们有必要进行汽车垂直网站中信息的图形化设计研究，其目的就是让繁冗的信息经过理解-消化-再设计，带着强烈的目的指向性在众多其他信息干扰下高效、成功地传达给目标受众。对于希望能够进入网站后快速捕捉到有用信息的来访者来说，无疑是种友善且人性化的可视化呈现，顺应了IT行业已进入快消时代的总趋势，为网站增强行业影响力和先驱性提供了机会。 目前在国内外，关注汽车类垂直网站信息图形化的研究文献并不多，相关的文献是有关人机交互界面设计中图形化方向的探讨。本文力图从实践出发，以认知心理学、统计学、符号学作为理论基础，通过对国内几家主流的汽车垂直网站的研究，将内容重点放在讨论如何用图形化的手段来表现大容量的信息（如参数配置、车型报价、口碑评测、车型对比等信息数据），初步建立汽车垂直网站的图形化研究体系，，再结合调查得出的数据对整体体系进行把控与定位。 由于专业有限，本文将偏重设计的表现形式，通过结合现有的认知、行为等理论知识将信息图形化的表达方式放入实际案例中进行实验，最后根据实验数据的分析提出汽车垂直网站中图形化设计的可行性建议及原则。
[Abstract]:Since the 21 century, China's auto industry has developed rapidly. In 2009, China overtook the United States to become the largest auto market in the world. At the same time, the network media, represented by the automobile vertical website, has also got a good opportunity to develop, which has become the main driving force of the automobile industry development and the main source of the automobile related information to the automobile consumers. In this context, on the one hand, automobile marketing is increasingly dependent on the Internet automobile media, while on the other hand, as far as vertical automobile websites are concerned, high traffic, high user attention, The main duty of the vertical automobile website is to provide users with all kinds of information, such as car quotation, news, evaluation, model and so on. However, these data are often too professional and complicated. When a lot of information comes in from all directions, it will increase the cognitive burden of users and reduce the ability of understanding. For this reason, it is necessary for us to study the graphic design of the information in the automobile vertical website, the purpose of which is to let the redundant information be understood, digested and redesigned, and be highly efficient under the interference of so many other information with strong purpose orientation. Successfully communicate to the target audience. For visitors who want to quickly capture useful information after entering the website, it is undoubtedly a friendly and humanized visual presentation, following the general trend that the IT industry has entered the era of rapid elimination. It provides an opportunity for websites to enhance the influence and pioneer of the industry. At present, there are few researches on information graphics of vertical automobile websites at home and abroad, and the related literature is the discussion of graphical direction in the design of man-machine interface. Based on the theory of cognitive psychology, statistics and semiotics, this paper tries to study several mainstream automobile vertical websites in China. Focusing on the discussion of how to use graphical means to represent large capacity information (such as parameter configuration, vehicle pricing, word of mouth evaluation, vehicle model comparison, etc.), and to establish a graphical research system for vertical vehicle websites. Combined with the data obtained from the investigation to control and position the overall system. Due to the limited specialty, this paper will focus on the design of the form of expression, through the combination of existing cognition, The behavior theory knowledge puts the information graphic expression way into the actual case to carry on the experiment, finally according to the experimental data analysis proposed the automobile vertical website graphics design feasibility suggestion and the principle.
【学位授予单位】：北京建筑大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092

【参考文献】

中国期刊全文数据库 前1条

1 郝冰;李启;;图像时代的视觉饱和化反思[J];哈尔滨工业大学学报(社会科学版);2009年06期

本文编号：1992772