购物比价网站的交互设计研究
发布时间：2018-11-09 10:53
【摘要】：购物比价网站是网络购物新兴的周边产业。面对几大电子商务网站早已进行的互联网“圈地运动”,购物比价网站如何吸引用户、如何快速开发设计迭代和如何平衡设计与商业利益的问题,成为企业最关心的问题。只有在提高网站的可用性和良好的用户体验的基础上,缩短开发周期和降低开发成本,才能形成可持续的竞争力,并为转化率提供办法。交互设计就是以用户行为为中心,平衡设计、商业与技术等多方面的制约因素,创造出形式可用、用户满意和具有商业利益的产品。 本文以交互设计为研究视角,以网站交互设计和网络消费者行为为理论基础,以购物比价网站为研究对象,结合大量样本网站进行设计分析,总结并归纳此类网站交互设计框架(信息组织、导航系统、搜索系统)的共性和一般规律,并根据不同的用户搜寻行为对用户进行细分,进行引导性交互设计模式的研究；总结出交互设计的框架和模式的设计导则。最后,笔者展示了在公司参与的购物比价网站的实际项目-—主机点评网(HOSTUCAN)的部分交互设计,作为交互设计师在项目中引入本文研究的可重用的设计导则,在实践中得到了研究成果的验证,并总结出在实际项目中引入可重用的设计导则的重要性。
[Abstract]:Shopping comparison website is a new peripheral industry of online shopping. In the face of the "land enclosure" already carried out by several e-commerce websites, how to attract users, how to develop and design iterations quickly and how to balance design and commercial interests have become the most concerned issues for enterprises. Only on the basis of improving the usability and the good user experience of the website, shortening the development cycle and reducing the development cost, can we form the sustainable competitiveness and provide the method for the conversion rate. Interactive design is to take user behavior as the center, balance design, business and technology and other constraints, create a form of usable, user satisfaction and commercial interests of the product. This paper takes interactive design as the research angle, website interactive design and online consumer behavior as the theoretical basis, taking shopping price comparison website as the research object, combining with a large number of sample websites to design and analyze. Generality and general rules of interactive design framework (information organization, navigation system, search system) of this kind of website are summarized and summarized, and users are subdivided according to different user search behaviors to conduct research on guiding interactive design pattern. The framework of interactive design and design guidelines of patterns are summarized. Finally, the author shows part of interactive design of (HOSTUCAN), which is the actual project of the shopping comparison website in which the company participates. As an interactive designer, the reusable design guidelines studied in this paper are introduced into the project. The research results are verified in practice, and the importance of introducing reusable design guidelines in practical projects is summarized.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092
本文编号：2320188
[Abstract]:Shopping comparison website is a new peripheral industry of online shopping. In the face of the "land enclosure" already carried out by several e-commerce websites, how to attract users, how to develop and design iterations quickly and how to balance design and commercial interests have become the most concerned issues for enterprises. Only on the basis of improving the usability and the good user experience of the website, shortening the development cycle and reducing the development cost, can we form the sustainable competitiveness and provide the method for the conversion rate. Interactive design is to take user behavior as the center, balance design, business and technology and other constraints, create a form of usable, user satisfaction and commercial interests of the product. This paper takes interactive design as the research angle, website interactive design and online consumer behavior as the theoretical basis, taking shopping price comparison website as the research object, combining with a large number of sample websites to design and analyze. Generality and general rules of interactive design framework (information organization, navigation system, search system) of this kind of website are summarized and summarized, and users are subdivided according to different user search behaviors to conduct research on guiding interactive design pattern. The framework of interactive design and design guidelines of patterns are summarized. Finally, the author shows part of interactive design of (HOSTUCAN), which is the actual project of the shopping comparison website in which the company participates. As an interactive designer, the reusable design guidelines studied in this paper are introduced into the project. The research results are verified in practice, and the importance of introducing reusable design guidelines in practical projects is summarized.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.092
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