基于商业模式创新视角的ERP信息化平台设计研究

发布时间：2019-01-05 13:55

【摘要】：随着信息技术与网络经济的发展，企业面临的商业环境产生巨大变化，而这些深刻影响到企业生产运营。为提高市场竞争力，越来越多的企业将视角转向企业信息化平台构建和商业模式的创新。商业模式创新在要素创新方面主要是由重新挖掘客户价值主张、促进关键业务流程重组管理、提高关键资源的利用效率、扩大企业盈利空间构成，而这四方面对ERP信息化平台设计提出一些要求和影响。本文旨在从商业模式创新的视角，特别是要素创新的视角来研究ERP信息化平台设计，具体是研究如何设计ERP系统各模块来满足商业模式要素创新对其的要求。本文通过采用文献研究与案例分析相结合的研究方法，首先，在对国内外相关文献进行回顾和整理的基础上，综述ERP理论产生背景及发展、ERP的概念、功能模块、管理思想和发展趋势；理清商业模式的涵义、要素，商业模式创新、要素创新的相关理论，并提出本文认为的商业模式概念，，确定商业模式要素创新包含挖掘客户价值主张、重组业务流程、整合关键资源和促进盈利获取四个构成要素和商业模式创新的概念。其次，分析商业模式要素创新对ERP信息化平台设计的要求，以及基于商业模式要素创新视角的ERP信息化平台设计，具体是基于挖掘价值主张的销售模块设计、基于业务流程再造的生产模块设计、基于关键资源整合的物流模块设计、基于促进盈利获取的财务模块设计。另外，分享家乐氏商业模式要素创新以及其对ERP信息化平台设计影响案例，并针对其实施过程中出现的问题作出相关分析并提出建议。通过研究，本文认为：商业模式创新和ERP信息化是应对商业环境变化、提高企业竞争力的策略与手段；商业模式要素创新对ERP信息化各模块和功能提出一些要求，反过来，ERP信息化平台的设计应该基于商业模式创新并为其服务，为商业模式创新提供信息化平台层面的支持；不同的商业模式要素创新对ERP各模块所提出的要求不同，具体来说挖掘客户价值主张对销售模块、重组业务流程对生产模块、整合关键资源对物流模块、促进盈利获取对财务模块有重要影响。
[Abstract]:With the development of information technology and network economy, the business environment that enterprises are facing has great changes, and these have a profound impact on the production and operation of enterprises. In order to improve market competitiveness, more and more enterprises turn to enterprise information platform construction and business model innovation. In the aspect of element innovation, business model innovation mainly consists of rediscovering customer value proposition, promoting the management of key business process reengineering, improving the utilization efficiency of key resources, and enlarging the composition of enterprise profit space. And these four aspects put forward some requirements and influence to the design of ERP information platform. The purpose of this paper is to study the design of ERP information platform from the perspective of business model innovation, especially the perspective of element innovation, and how to design each module of ERP system to meet the requirements of business model element innovation. Firstly, on the basis of reviewing and arranging the relevant literature at home and abroad, this paper summarizes the background and development of ERP theory, the concept and function module of ERP. Management thought and development trend; Clarify the meaning of business model, elements, business model innovation, the relevant theory of factor innovation, and put forward the concept of business model, determine that business model element innovation includes mining customer value proposition, reengineering business process, Integration of key resources and promotion of profitability four components and business model innovation concepts. Secondly, it analyzes the requirements of business model element innovation to the design of ERP information platform, and the design of ERP information platform based on the perspective of business model element innovation, which is specifically based on the sales module design of mining value proposition. Production module design based on business process reengineering, logistics module design based on key resource integration, finance module design based on profit-promoting. In addition, we share the innovation of business model elements and its impact on the design of ERP information platform, and analyze the problems in the implementation process and put forward some suggestions. Through the research, this paper holds that: business model innovation and ERP informatization are the strategies and means to cope with the change of business environment and improve the competitiveness of enterprises; The innovation of business model elements puts forward some requirements for each module and function of ERP informatization. In turn, the design of ERP information platform should be based on and serve for business model innovation, and provide support for business model innovation at the level of information platform. Different business model elements innovation has different requirements to each module of ERP, specifically, mining customer value proposition to sales module, reengineering business process to production module, integrating key resources to logistics module, Facilitating profitability has a significant impact on the financial module.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP393.09;F270.7;F721

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