以提升用户满意度为导向的工程机械产品网页设计研究

发布时间：2019-05-10 19:09

【摘要】：目的以提升用户满意度为导向研究工程机械企业产品展示的网页设计方法,并将其应用在实例设计中,为同行业企业网站改版设计提供参考。方法通过对比研究国内外工程机械企业产品外观展示页面的优缺点,采用问卷调查的形式了解用户需求,从信息架构、交互设计与视觉设计等方面,针对机械企业产品外观展示网页的设计方法进行分析,将研究结果运用到具体实践中。结论针对工程机械企业网站的特点提出信息架构三要素,强调视觉层级的重要性并通过线框图进行网页初稿设计;增加用户引导与合理交互动效;采用扁平化设计风格,强调色彩对于品牌识别的重要性,提出网页配色原则;通过实际内测结果分析用户反馈,证明该方案的可行性。
[Abstract]:Aim to study the web page design method of product display in construction machinery enterprises based on improving user satisfaction and apply it in the case design to provide reference for the website revision design of enterprises in the same industry. Methods by comparing the advantages and disadvantages of the product appearance display pages of domestic and foreign construction machinery enterprises, using the form of questionnaire survey to understand the needs of users, from the aspects of information architecture, interactive design and visual design, etc. This paper analyzes the design method of the product appearance display web page of machinery enterprise, and applies the research result to the concrete practice. Conclusion according to the characteristics of construction machinery enterprise website, this paper puts forward three elements of information architecture, emphasizes the importance of visual level and designs the first draft of web page through line block diagram, increases the user guidance and reasonable interactive dynamic effect, and emphasizes the importance of visual level. The flat design style is adopted to emphasize the importance of color to brand identification, and the principle of web page color matching is put forward, and the feasibility of the scheme is proved by analyzing the user feedback through the actual internal test results.
【作者单位】：太原理工大学;太原重工股份有限公司技术中心;
【分类号】：TP393.092

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