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  本文关键词:构建中国饭店品牌的战略管理模式,由笔耕文化传播整理发布。


网友精选文库近日为您收集整理了关于构建中国饭店品牌的战略管理模式的文档,希望对您的工作和学习有所帮助。以下是文档介绍:? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. 8154JournalofGuilinInstituteofTourismAug.,2004Vol.15No.4[](,210093;,200135)[];;[],5[]F592.6[]A[]100826080(2004)0420049204ConstructingaNewStrategicManagementFrameworkforHotelBrandFUQuan2sheng(SchoolofManagement,ShanghaiMaritimeUniversity,Shanghai200135,China)Keywords:hotelbrand;brandequity;strategicmanagementAbstract:BasedonsummarizingthestudyandpracticeofhotelbrandmanagementinChi2na,thispaperbringsforwardthen(来源:[])ewmodeofmanagementcenteredonconstructingbrandequity.FivestephasupgradedChina’shotelbrandmanagementfromthephraseofestab2lishmenttostrategicmanagementcenteredonbrandequity.anizationstructure,brandperceptionandpositioning,brandstructure,thepromotionandspreadofthebrandandevaluationofbrandequity.,,,,3:()80,,,(),,()90;,,,,;94[]2004205208[](19682),,,,,? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. ,,:;;;;,,20,,,()2(来源:[])1,WTO,,,:(),3,,,:,,,,,,,,,,,,,(),,21,,:,,,,:,,105? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. ,(1),5;,,(,);;;(),,,()(),,,,3,:,,(St.Regis),(Kempinski),,,;,,;,,;,,()(),,(),,,()(,)1.196536080%1839,97,,,,:S&P()()2.,,(),,15? 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved. avPrasad&ChekitanS.Dev5(4)(2)(2A,B,C,D)5,(3),,,,,,,:[1].[M].:,1998:171173.[2].[J].,1998(2):2426.[3],.[J(来源:[])].,2000(5):3134.[4].[J].,1999(1):1923.[5],.[J],,2000(3):4549.[6],.:21[J].,2000(6):2224,74.[7],.[M].:,2001:135.[8],,.[J].,2001(5):6265.[9].,,[J].,2002(3):913.[10],.[M].:,2001:910.[11]...[M].:,2000:5.[12],.[J].,2002(10):67-68.[13]KeshavPrasad&ChekitanS.Dev,ManagingHotelBrandEquity,COR2NELLHOTELANDRESTAURANTADMINISTRATIONQUAR2TERLY,June2000:2231.[:]25

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  本文关键词:构建中国饭店品牌的战略管理模式,由笔耕文化传播整理发布。



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