存在与缺失:论网络文学社会效益的提升

发布时间：2018-01-01 21:52

本文关键词：存在与缺失:论网络文学社会效益的提升　出处：《出版广角》2017年18期 　论文类型：期刊论文

【摘要】：网络文学是我国泛娱乐产业的重要组成部分,在丰富网络内容建设、激发民族文化创造活力、满足人民群众精神文化需求、解放和发展文化生产力等方面发挥着积极作用。我国网络文学社会效益主要体现在助力全民阅读、推动行业创新、增强国家文化软实力三个方面,同时也存在经济效益与社会效益失衡、从业者亚健康和盗版频发等问题。在此基础上,本研究提出反向定制主题网络文学IP、重构网络文学价值评估体系、聚合网络文学与传统文学资源、打破网络文学盗版产业链、开发与投送网络文学作品五个探索方向,从而有效提升网络文学的社会效益水平。
[Abstract]:Network literature is an important part of the pan entertainment industry in China, rich in content network construction, stimulate national cultural creativity, to meet people's spiritual and cultural needs, play a positive role in the liberation and development of cultural productivity. The network literature social benefits in China is mainly embodied in the universal power reading, promote industry innovation, enhance three national cultural soft power, but also the existence of social and economic benefits of imbalance, practitioners of sub-health and piracy problems. On this basis, this study proposes the reverse custom theme IP network literature, network literature value evaluation system reconstruction, aggregation of network literature and traditional literature resources, breaking the network literature piracy industry chain, development and delivery network literature from five directions, so as to effectively enhance the level of social network literature.

【作者单位】：武汉大学信息管理学院;
【分类号】：I206.7
【正文快照】： 20世纪90年代中期,网络文学从草根文学起步,伴随互联网的发展进入大众视野,经历电子邮件、文学网站、论坛、博客等不同载体形式广泛传播,逐渐被主流大众认可。现在,网络文学已经发展成为我国泛娱乐产业中增长速度最快的行业之一,在激发民族文化创造活力、满足人民群众精神文化

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